Top Shelf Dog is an emerging provider of premium fresh dog food that offers nutritious meals made from whole ingredients for pups of all breeds and ages. Their biggest differentiator? Fresh food that doesn't require refrigeration.

When Top Shelf Dog sought to relaunch their premium pet food line and a striking new brand identity, they turned to UpSpring as their trusted partner. Our mission was to elevate their brand, spotlighting their enhanced benefits and ingredients, innovative packaging, and a fresh new look. Through our Come-To-Market Strategy, we conducted a thorough audit of Top Shelf Dog that provided key insights and strategic recommendations across social and paid media, public relations, email marketing, the Amazon marketplace, and their website. 

By interviewing past, current, and prospective customers and industry experts, we gained valuable information that shaped our messaging strategy. These interviews allowed us to determine focus areas for conversion and ensure that the Top Shelf Dog brand was in alignment with its customers’ core needs. With a clear path ahead, we developed a playful and dynamic branding suite, outlined a messaging strategy grounded in customer persona interviews, orchestrated a top dog photo shoot, and redefined Top Shelf Dog's strategy to stand out in a competitive market.