PR and Marketing for Kids & Family Brands

Parents trust the brands that speak to their values—we make sure they trust yours. At UpSpring, we help kids and family brands connect with modern parents through compelling PR, strategic digital marketing, and authentic storytelling. Whether you're launching a new product or scaling an existing one, we craft campaigns that resonate with caregivers and create lasting loyalty.

Marketing Services for Kid & Family Brands

Build trust, drive engagement, and turn awareness into action with PR, branding, and digital marketing built for the parenting space.
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Trying to reach today’s modern families? Looking to grow your brand’s presence among moms, dads, and caregivers? UpSpring develops strategic campaigns that earn parent trust, increase visibility, and convert interest into sales.
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PR/Media Relations

Trust is essential in the family market. We secure media coverage in top parenting outlets, educational sites, and lifestyle magazines parents rely on. By positioning your brand’s story, we build credibility with the right audiences. The result: high-profile features that drive parent engagement and excitement.

Award Submissions

Parents seek products they can trust, and awards help signal that. UpSpring ensures your brand earns recognition, from “Toy of the Year” to safety certifications. Our team crafts compelling award submissions to highlight your product’s impact on children’s development and position your brand as a leader in the space.

Influencer Partnerships

Parents turn to social media for recommendations. We connect your brand with mommy bloggers, parenting influencers, educators, and even kid influencers (with parent oversight). Through engaging content—from unboxing videos to real-life testimonials—we build credibility, generate buzz, and drive meaningful engagement within parent communities.

Branding & Creative

We balance fun with reliability. UpSpring develops brand identities that resonate with children while reassuring parents of your product’s safety and quality. From logos to packaging, we ensure every element reflects your brand’s values, creating a cohesive experience that drives loyalty and purchasing decisions.

Website Development

Your website needs to appeal to both kids and parents. We design user-friendly, engaging sites with intuitive navigation and mobile-responsive layouts, ensuring parents can quickly find what they need—whether it’s product details, class schedules, or safety information. With features like wish lists or online booking, we turn visitors into loyal customers.

Lead Generation

We tailor lead-generation strategies to connect with parents who care about your product. Using data insights, we identify and engage your target audience—parents of toddlers or local families. Our offers, like activity ideas or first-time discounts, capture qualified leads and nurture them into loyal customers with targeted follow-ups.

Social Media

We help your brand join the conversation in parents' feeds. Through creative content—Instagram snapshots, TikTok challenges, Pinterest crafts, or Facebook parenting tips—we build a community around your brand. By engaging directly with parents and running targeted campaigns, we increase your following and turn fans into advocates.

Go-To-Market Strategies

Launching a kids' product requires perfect timing and messaging. UpSpring develops comprehensive go-to-market plans that ensure your launch gets noticed. From market research to PR announcements and influencer previews, we coordinate campaigns that build excitement and maximize visibility among parents and kids.

Audits

If your marketing isn’t resonating, we’ll identify the problem. UpSpring’s audits assess your website, content, social media, SEO, and competitive positioning. We pinpoint areas for improvement and provide actionable recommendations that align with what modern families expect.

Paid Ads

We design targeted advertising campaigns to reach parents actively searching for products like yours. Whether through Google Ads or social media, we use creative content to capture parents’ attention, driving qualified traffic to your site and boosting conversions with retargeting strategies.

Content Marketing

We create content that engages and educates families. From blog posts to downloadable guides, we position your brand as a helpful resource while subtly showcasing your products. We optimize all content for search engines to increase visibility and reinforce your brand’s expertise.

P.S. No catch. No pressure. Just expert insights to help you improve your website—whether we work together or not.

Marketing That Builds Trust With Parents—and Lasts Beyond the First Purchase

We don’t just create buzz—we help you become a go-to name in the homes of families everywhere.
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In the kids and family space, trust is everything. Parents are more discerning than ever, looking for brands that not only entertain or educate but also align with their values. At UpSpring, we specialize in helping family-focused brands earn that trust through integrated marketing strategies that build long-term connections.
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From influencer partnerships and award wins to PR features and playful yet professional branding, we make sure your story is told in the right voice—and seen in the right places. Whether you’re launching a toy, promoting a service, or repositioning your brand to grow with your audience, our campaigns meet parents where they are.
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We don’t just market kids and family brands—we help them become household favorites.

“It's amazing to have everything under one roof; it's the only way it should be done. Everything works together in a cycle, it's seamless.”

DAVID SHOVE-BROWN, //3877

We've done it before and we'll do it again.

130+

Clients

89B+

PR Impressions

8.2M+

Paid Ad Impressions

Is it your turn?

CASE STUDY: SOAKE POOLS

Big ROI through PR & Paid Ads for Soake Pools

Soake Pools partnered with UpSpring for a rebrand, website revamp, and a strategic mix of PR and paid ads. With geo-targeted campaigns and media outreach, we elevated brand visibility and drove high-intent leads in new markets. A blend of evergreen and influencer-led strategies helped Soake achieve exponential revenue growth while maximizing ad spend efficiency. The result? $1,712,108 in revenue from just $17,139 in ad spend—delivering massive ROI while fueling Soake’s market expansion.

`The Results?`

9,989%

Return on
Ad Spend

67%

Increase in Geo-
Targeted Leads

1.1B+

PR
Impressions

235+

Press
Placements

Kids & Family Brands Ask—We Answer.

Reaching today’s families takes more than a good product, fun packaging, and catchy jingle—it takes a smart, thoughtful strategy. Whether you’re launching a new toy, expanding your kids’ clothing line, or refreshing your brand to reach modern parents, here are the top questions we get about driving awareness, building trust, and generating meaningful engagement in the parenting market.

What sets UpSpring apart from other PR and marketing agencies?

We specialize in storytelling and strategy for industries that demand trust. We understand what matters to modern families and how to position your brand to resonate with them. From credibility-building PR to content that speaks to parents’ real lives, we offer a data-informed, heart-forward approach that drives both awareness, loyalty, and meaningful engagement.

What PR services does UpSpring offer for consumer product brands?

We get your brand seen by the right audiences—on the right platforms. From major parenting outlets like Parents, Romper, and Motherly to toy blogs and family-focused TV shows, we craft story angles that matter. Our services include media relations, thought leadership, product launches, press kits, and influencer previews to generate awareness and credibility.

How does UpSpring’s media relations strategy drive ROI for kids brands?

Press is powerful—but only when it’s strategic. We go beyond brand mentions to secure meaningful coverage that improves SEO, drives traffic, and boosts parent engagement. By placing your story in trusted parenting and lifestyle outlets, we help you reach decision-makers and influencers who can help spread the word about your products.

What marketing services does UpSpring offer for kids brands?

We develop data-driven marketing strategies that increase brand awareness, engagement, and conversions.

Our services include:
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Go-to-market strategies for product and service launches
Paid media campaigns targeting parents and caregivers
Social media content and campaign management to engage with family-focused audiences
Email marketing to nurture interest and grow loyalty
SEO-driven content marketing to build trust and increase discoverability

What branding and creative services does UpSpring offer for kids and family brands?

We create branding that delights kids—and earns parent approval. Whether you’re launching a new brand or refreshing an existing one, we build identities that feel joyful, safe, and smart. Services include brand positioning, logo and packaging design, tone of voice development, and creative assets that bring your brand story to life.

What website development services does UpSpring offer for family brands?

A kid-friendly website should be engaging, easy to navigate, and visually fun. We create websites optimized for performance and conversion, ensuring that parents and children alike can explore your products with ease.

Our process includes:
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UX-focused design focused on parent needs
Engaging product showcases and educational content to drive interest and trust
Mobile-optimized designs for browsing on-the-go
SEO-driven content to increase visibility and online sales‍

Can UpSpring create and manage a full marketing strategy for my kids and family brand?

Yes! We craft holistic marketing strategies that combine PR, digital marketing, influencer outreach, and creative branding to build your brand’s presence in the kids’ market. Whether launching a new toy, expanding your product range, or rebranding, we ensure a strategic approach that drives awareness, sales, and loyalty among parents and families.

Can UpSpring help with rebranding an established family brand?

Absolutely! Whether you’re modernizing your kids’ brand or expanding into new markets, we can help reposition your brand with fresh messaging, updated visuals, and a compelling story that appeals to today’s families. Our rebranding process ensures that your company stays relevant while maintaining credibility with your existing audience and engaging new customers.

“The UpSpring team is top-notch in everything they do! Their attentiveness to our goals along with their deep bench of creativity, resulted in a very cool brand refresh and a next-level website. To top it off, they are fun to work with!”

Karen Larson, Co-Founder | Soake Pools

We doing this?

YES, LET'S TALK!