Digital Marketing for Furniture

Designers and specifiers choose the furniture brands they know and trust—we make sure yours is one of them. At UpSpring, we specialize in PR and marketing for furniture manufacturers, helping you boost visibility, drive specifications, and generate high-quality leads. From new product launches to full-scale brand elevation, we connect your furniture with the architects, designers, and consumers who move the market.

Marketing Services for Furniture Manufacturers

At UpSpring, we help furniture brands grow by increasing visibility, building credibility, and driving specification. Through a strategic mix of PR, branding, and digital marketing, we position your products in front of the designers, specifiers, and buyers who matter most. Whether you're launching a new collection or scaling your presence, our campaigns generate qualified leads and turn awareness into long-term growth.
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PR/Media Relations

Gain valuable media coverage for your furniture brand. We secure placements in leading design, lifestyle, and trade publications—getting your products in front of designers, architects, and consumers. This targeted approach builds credibility, boosts visibility, and drives demand.

Awards

Boost your brand’s reputation with prestigious industry awards. We identify the best opportunities and craft compelling submissions that highlight your furniture’s craftsmanship, design, and innovation. Winning awards strengthens brand recognition and credibility, attracts buyers, and encourages sales.

Influencers

Harness the power of influencer marketing to showcase your furniture brand. We connect you with leading interior designers, lifestyle influencers, and industry tastemakers who create authentic, high-impact content featuring your products. This strategy increases visibility, builds trust, and drives customer engagement in the competitive furniture market.

Content

Engage and inspire your audience with strategic content that highlights your furniture’s design, functionality, and craftsmanship. From blog posts and press releases to detailed product descriptions, we create high-quality content that strengthens your brand and helps customers make informed purchasing decisions.

Branding & Creative

Elevate your furniture brand with a cohesive and impactful visual identity that reflects the quality and sophistication of your designs. At UpSpring, we craft custom branding and creative solutions that resonate with your audience. From logo design to brand guidelines, we help communicate your furniture’s unique style with clarity—leaving a lasting impression that attracts the right buyers.

Website Development

Your website is a crucial part of your brand’s story and your hub for sales and communications. We specialize in creating elegant, user-friendly websites that showcase your furniture’s beauty and craftsmanship, AND are optimized to exceed search engines' rigorous algorithms. Whether it’s a brand refresh or an optimized update, we make sure your online presence is a reflection of your brand’s values, encouraging both engagement and conversions.

Lead Generation

Grow your customer base with our targeted lead generation strategies. We help furniture brands attract high-quality prospects through optimized landing pages, email campaigns, and content marketing. Our strategies are designed to capture interest, nurture leads, and turn them into loyal customers, expanding your brand’s reach.

Social Media

Harness the power of social media to amplify your furniture brand’s presence. At UpSpring, we develop tailored social media strategies that highlight your products, engage your followers, and spark conversations. From content creation to community engagement, we ensure your brand stands out and connects with your audience in a meaningful way.

Go-to-Market Strategies

Launch your furniture brand or product line with a strategic go-to-market approach. We develop customized plans that define your brand’s position, identify target audiences, and determine the best channels for outreach. Our goal is to ensure your products get the attention they deserve, driving both awareness and sales.

Audits

Optimize your marketing efforts with a comprehensive audit. We evaluate your current marketing strategies, website performance, and social media presence, identifying areas for improvement. Our expert analysis provides actionable insights to enhance your brand’s visibility, streamline your marketing efforts, and achieve measurable results.

Digital Advertising

Expand your reach with targeted digital advertising campaigns. We craft strategic ads that highlight your furniture’s unique features and place them in front of the right audiences. From search engine ads to social media promotions, our approach drives traffic, boosts visibility, and increases conversions, ensuring your brand gets the exposure it needs.

P.S. No catch. No pressure. Just expert insights to help you improve your website—whether we work together or not.

Marketing That Gets Your Furniture Specified

In today’s competitive furniture market, visibility must lead to action. At UpSpring, we help furniture manufacturers connect with the designers, specifiers, and decision-makers who drive purchasing—and turn brand exposure into measurable growth.
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From strategic launches to brand refreshes, our integrated campaigns spark interest, build credibility, and generate qualified leads. Whether through media placements, influencer partnerships, or digital strategies that convert, we position your brand to stand out, get specified, and grow.

“It's amazing to have everything under one roof; it's the only way it should be done. Everything works together in a cycle, it's seamless.”

DAVID SHOVE-BROWN, //3877

We've done it before and we'll do it again.

130+

Clients

89B+

PR Impressions

8.2M+

Paid Ad Impressions

Is it your turn?

CASE STUDY: SOAKE POOLS

Big ROI through PR & Paid Ads for Soake Pools

Soake Pools partnered with UpSpring for a rebrand, website revamp, and a strategic mix of PR and paid ads. With geo-targeted campaigns and media outreach, we elevated brand visibility and drove high-intent leads in new markets. A blend of evergreen and influencer-led strategies helped Soake achieve exponential revenue growth while maximizing ad spend efficiency. The result? $1,712,108 in revenue from just $17,139 in ad spend—delivering massive ROI while fueling Soake’s market expansion.

`The Results?`

9,989%

Return on
Ad Spend

67%

Increase in Geo-
Targeted Leads

1.1B+

PR
Impressions

235+

Press
Placements

Furniture Brands Ask—We Answer

Getting your products in front of the right audience takes more than great design—it takes strategy. Whether you're launching a new collection, growing your digital presence, or looking to increase specification, here are the top questions we get from furniture manufacturers about building visibility, generating leads, and driving results that matter.

What sets UpSpring apart from other PR and marketing agencies?

We’re not a generalist agency—we specialize in the design industry. That means we understand the audiences you care about: architects, interior designers, specifiers, and tastemakers. Our integrated approach combines PR, branding, and digital marketing to help furniture brands increase visibility, drive specifications, and generate leads. We focus on results, not vanity metrics—so everything we do is tied to your business goals.

What PR services does UpSpring offer for furniture brands?

We help your brand get noticed—and trusted—by the people who matter most. Our PR services include media outreach, editorial placements, thought leadership, product launch campaigns, and award submissions. We get your furniture featured in leading design, lifestyle, and trade publications, boosting credibility and influencing purchasing decisions across the interiors industry.

How does UpSpring’s media relations strategy drive ROI for furniture brands?

We secure high-impact media coverage that elevates your brand in the eyes of specifiers, designers, and buyers. This visibility not only builds trust—it also strengthens your SEO, increases web traffic, and supports lead generation efforts. By putting your products in front of the right audiences at the right time, our media strategies help turn brand exposure into tangible business results.

What marketing services does UpSpring offer for furniture brands?

We build targeted, high-performing marketing programs that drive results.

Our services include:
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Go-to-market strategy for new product launches
Paid media campaigns that reach designers and specifiers
Social media marketing to showcase your products and build brand awareness
Email campaigns that nurtures leads and encourages conversions‍
Content marketing that highlights your brand story and product value

Every campaign is customized to support your sales goals and reach the right audience.

What branding and creative services does UpSpring offer for furniture brands?

Your brand is more than a logo—it’s how you connect with your audience. We help furniture brands define and refine their identity through strategic brand positioning, messaging development, logo design, and creative collateral. Whether you’re introducing a new line or refreshing an established brand, we craft visual and verbal narratives that resonate with designers and decision-makers.

What website development services does UpSpring offer for interior design firms?

We build websites that don’t just look good—they perform.

Our process includes:
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UX-focused design that makes it easy to navigate and explore your products
Optimized product pages that support the specification and purchasing process
SEO-driven content that improves rankings and discoverability
Performance tracking to optimize engagement and lead generation‍

Your website is a key sales tool—we make sure it’s working as hard as you are.

Can UpSpring create and manage a full marketing strategy for my furniture brand?

Absolutely. We take a holistic approach to marketing, combining PR, branding, and digital strategy into one cohesive plan. Whether you’re introducing a new product or looking to grow your share of the design market, we build full-funnel marketing strategies that generate demand and deliver long-term results.

Can UpSpring help with rebranding an established furniture brand?

Yes! We’re experienced in helping established furniture brands evolve while preserving the equity they’ve built. From messaging and visual identity to positioning and launch strategies, we guide you through the entire rebranding process. Our goal is to help your brand stay relevant, compelling, and competitive in an ever-changing marketplace.

“The UpSpring team is top-notch in everything they do! Their attentiveness to our goals along with their deep bench of creativity, resulted in a very cool brand refresh and a next-level website. To top it off, they are fun to work with!”

Karen Larson, Co-Founder | Soake Pools

We doing this?

YES, LET'S TALK!