midcentury modern dining table in modern space

PR and Marketing for Furniture

At UpSpring, we help furniture brands break through the noise and get in front of the people who matter—designers, specifiers, retailers, and consumers. Whether you're launching a new collection or expanding your reach, our strategic PR, digital marketing, and branding services are built to drive visibility, generate leads, and accelerate sales across both B2B and B2C markets

Marketing Services for Furniture Manufacturers

We help furniture brands stand out, get specified, and grow—across every audience and channel. At UpSpring, we combine PR, branding, and digital marketing to boost awareness, build trust, and drive conversions with both professional and consumer audiences.
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Whether you're selling through showrooms, retailers, or directly to consumers, we create tailored strategies that get your products in front of the right people—designers, buyers, influencers, and end customers—turning visibility into specifications, leads, and sales.
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PR/Media Relations

Gain valuable media coverage for your furniture brand. We secure placements in leading design, lifestyle, and trade publications—getting your products in front of designers, architects, and consumers. This targeted approach builds credibility, boosts visibility, and drives demand.

Awards

Boost your brand’s reputation with prestigious industry awards. We identify the best opportunities and craft compelling submissions that highlight your furniture’s craftsmanship, design, and innovation. Winning awards strengthens brand recognition and credibility, attracts buyers, and encourages sales.

Influencers

Harness the power of influencer marketing to showcase your furniture brand. We connect you with leading interior designers, lifestyle influencers, and industry tastemakers who create authentic, high-impact content featuring your products. This strategy increases visibility, builds trust, and drives customer engagement in the competitive furniture market.

Content

Engage and inspire your audience with strategic content that highlights your furniture’s design, functionality, and craftsmanship. From blog posts and press releases to detailed product descriptions, we create high-quality content that strengthens your brand and helps customers make informed purchasing decisions.

Branding & Creative

Elevate your furniture brand with a cohesive and impactful visual identity that reflects the quality and sophistication of your designs. At UpSpring, we craft custom branding and creative solutions that resonate with your audience. From logo design to brand guidelines, we help communicate your furniture’s unique style with clarity—leaving a lasting impression that attracts the right buyers.

Website Development

Your website is a crucial part of your brand’s story and your hub for sales and communications. We specialize in creating elegant, user-friendly websites that showcase your furniture’s beauty and craftsmanship, AND are optimized to exceed search engines' rigorous algorithms. Whether it’s a brand refresh or an optimized update, we make sure your online presence is a reflection of your brand’s values, encouraging both engagement and conversions.

Lead Generation

Grow your customer base with our targeted lead generation strategies. We help furniture brands attract high-quality prospects through optimized landing pages, email campaigns, and content marketing. Our strategies are designed to capture interest, nurture leads, and turn them into loyal customers, expanding your brand’s reach.

Social Media

Harness the power of social media to amplify your furniture brand’s presence. At UpSpring, we develop tailored social media strategies that highlight your products, engage your followers, and spark conversations. From content creation to community engagement, we ensure your brand stands out and connects with your audience in a meaningful way.

Go-to-Market Strategies

Launch your furniture brand or product line with a strategic go-to-market approach. We develop customized plans that define your brand’s position, identify target audiences, and determine the best channels for outreach. Our goal is to ensure your products get the attention they deserve, driving both awareness and sales.

Audits

Optimize your marketing efforts with a comprehensive audit. We evaluate your current marketing strategies, website performance, and social media presence, identifying areas for improvement. Our expert analysis provides actionable insights to enhance your brand’s visibility, streamline your marketing efforts, and achieve measurable results.

Digital Advertising

Digital Advertising
Expand your reach with targeted digital advertising campaigns. We craft strategic ads that highlight your furniture’s unique features and place them in front of the right audiences. From search engine ads to social media promotions, our approach drives traffic, boosts visibility, and increases conversions, ensuring your brand gets the exposure it needs.

P.S. No catch. No pressure. Just expert insights to help you improve your website—whether we work together or not.

Marketing That Drives Visibility, Specifications, and Sales

In today’s crowded market, your furniture needs more than just exposure—it needs to earn trust, spark demand, and convert interest into action. At UpSpring, we specialize in helping furniture brands grow through integrated marketing strategies that reach both trade and consumer audiences.
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From media placements and influencer collaborations to award wins and digital campaigns, we position your brand to connect with interior designers, specifiers, retailers, and shoppers alike. Whether you’re launching a new line or refreshing an established brand, we help you generate leads, build credibility, and increase product adoption across all channels.

“It's amazing to have everything under one roof; it's the only way it should be done. Everything works together in a cycle, it's seamless.”

DAVID SHOVE-BROWN, //3877

We've done it before and we'll do it again.

130+

Clients

89B+

PR Impressions

8.2M+

Paid Ad Impressions

Is it your turn?

CASE STUDY: SOAKE POOLS

Big ROI through PR & Paid Ads for Soake Pools

Soake Pools partnered with UpSpring for a rebrand, website revamp, and a strategic mix of PR and paid ads. With geo-targeted campaigns and media outreach, we elevated brand visibility and drove high-intent leads in new markets. A blend of evergreen and influencer-led strategies helped Soake achieve exponential revenue growth while maximizing ad spend efficiency. The result? $1,712,108 in revenue from just $17,139 in ad spend—delivering massive ROI while fueling Soake’s market expansion.

`The Results?`

9,989%

Return on
Ad Spend

67%

Increase in Geo-
Targeted Leads

1.1B+

PR
Impressions

235+

Press
Placements

Furniture Brands Ask—We Answer

Getting your products in front of the right audience takes more than great design—it takes strategy. Whether you're launching a new collection, growing your digital presence, or looking to increase specification, here are the top questions we get from furniture manufacturers about building visibility, generating leads, and driving results that matter.

What sets UpSpring apart from other PR and marketing agencies?

We’re not a one-size-fits-all agency. We specialize in the design industry and understand how to market furniture to both professionals and consumers. Whether you’re focused on getting specified by interior designers, picked up by retailers, or purchased online by consumers, our integrated campaigns help you build credibility, increase visibility, and drive results across every channel.

What PR services does UpSpring offer for furniture brands?

Our PR services are built to elevate your brand and get your products in front of decision-makers and design-minded audiences. We secure placements in top-tier trade, lifestyle, and consumer media; craft thought leadership content; and manage product launches and award submissions. The result? Increased brand awareness and trust with both specifiers and shoppers.

How does UpSpring’s media relations strategy drive ROI for furniture brands?

We drive ROI by generating media coverage that builds brand equity, improves SEO, and reaches both B2B and B2C audiences. Whether we’re landing your product in a top design magazine or securing a feature in a consumer lifestyle outlet, we ensure your brand is seen by the people who make purchasing and specification decisions—at scale.

What marketing services does UpSpring offer for furniture brands?

We develop custom marketing plans that serve your business goals—whether that’s driving trade interest, fueling direct-to-consumer growth, or doing both.

Our services include:
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Go-to-market strategy for new product launches
Paid media campaigns for both trade and consumer channels
Social media marketing to showcase your products and build brand awareness
Email campaigns that nurtures leads and encourages conversions‍
Content marketing that highlights your brand story and product value

Every campaign is customized to support your sales goals and reach the right audience.

What branding and creative services does UpSpring offer for furniture brands?

Your brand is more than a logo—it’s how you connect with your audience. We help furniture brands define a clear identity and bring it to life through strategic messaging, logo and identity design, marketing collateral, and more. Whether you’re repositioning an established brand or launching something new, we make sure your brand resonates and stands out.

What website development services does UpSpring offer for interior design firms?

We design and build websites that convert—whether that means encouraging specifications, supporting wholesale inquiries, or driving direct sales.

Our process includes:
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UX-focused design that makes it easy to navigate and explore your products
Optimized product pages that support the specification and purchasing process
SEO-driven content that improves rankings and discoverability
Performance tracking to optimize engagement and lead generation‍

Your website is a key sales tool—we make sure it’s working as hard as you are.

Can UpSpring create and manage a full marketing strategy for my furniture brand?

Absolutely. We take a holistic approach to marketing, combining PR, branding, and digital strategy into one cohesive plan. Whether you’re introducing a new product or looking to grow your share of the design market, we build full-funnel marketing strategies that generate demand and deliver long-term results.

Can UpSpring help with rebranding an established furniture brand?

Yes! We work with established brands ready to evolve—without losing what makes them trusted. Our rebranding services include strategy, messaging, visual identity, and rollout planning that align your look and voice with your next stage of growth, whether that’s entering new markets or going DTC.

“The UpSpring team is top-notch in everything they do! Their attentiveness to our goals along with their deep bench of creativity, resulted in a very cool brand refresh and a next-level website. To top it off, they are fun to work with!”

Karen Larson, Co-Founder | Soake Pools

We doing this?

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