Digital Marketing for Hospitality

We turn must-visit destinations into can't-miss brands. At UpSpring, we help hotels and F&B concepts stand out in a crowded market. Whether you're launching a new property, rebranding an established destination, or looking to boost visibility and bookings, our team delivers results through strategic PR, branding, and digital marketing. From hotel groups and boutique properties to high-end restaurants and lifestyle hospitality brands, we connect you with the audiences that matter—travelers, media, and industry tastemakers.
Marketing Services for the Hospitality Industry
Make your property more than a place to stay—make it a story worth telling.

From luxury hotels and boutique stays to celebrated F&B experiences, we help hospitality brands drive awareness, increase bookings, and create lasting guest impressions. With services spanning PR, social media, influencer marketing, branding, and website development, we build visibility where it counts and turn your marketing into measurable growth.
PR/Media Relations
We secure press coverage in top-tier travel, hospitality, design, and business publications, positioning hotels and F&B spaces as must-visit destinations.
Award Submissions
We showcase your projects at their best. Whether it’s the HD Awards, Gold Key Awards, James Beard Awards, or Travel + Leisure’s Top 100 Hotels, we craft compelling submissions that capture the highlights of your properties to maximize their chances of winning.
Influencers
Strategic partnerships with travel and hospitality influencers can boost brand awareness, generate interest, and drive bookings or reservations. We connect you with the right voices to build that exposure and handle all of the coordination.
Content
We create content tailored for the hospitality industry, including hotel brand storytelling, guest experiences, F&B concepts, and travel trend insights. From case studies to thought leadership bylines, we create stories that enhance brand visibility to drive bookings and engage target audiences.
Branding & Creative
In a competitive hospitality landscape, standing out is everything. At UpSpring, we develop branding strategies that position your hotel and F&B spaces as must-visit destinations. Grounded in market research and driven by insight, our creative solutions boost visibility, connect with your audience, and drive bookings. From story to strategy, we help your brand cut through the noise—and leave a lasting impression on future guests.
Website Development
Your website is the digital front door to your hotel or restaurant—and first impressions matter. We design fully optimized, user-friendly sites that reflect your brand’s identity and drive results. Built with SEO best practices, fast load times, and mobile responsiveness, our websites attract organic traffic and convert visitors into guests. With intuitive navigation, booking integrations, and clear calls-to-action, we create seamless digital experiences that turn interest into reservations.
Lead Generation
Generating quality leads is key to driving revenue in the hospitality industry. At UpSpring, we develop targeted lead generation strategies that combine SEO, content marketing, and paid digital campaigns to attract high-intent customers. By creating compelling landing pages and optimizing for conversion, we ensure that your marketing efforts are driving the right type of guests to your property, ultimately increasing occupancy rates and sales.
Social Media
Social media is essential for building brand awareness and driving engagement in the hospitality industry. We develop tailored strategies that highlight your unique offerings, foster connections with travelers, and generate interest in your properties. Guided by data-driven insights, we craft campaigns that resonate with your target audience—whether through organic content or paid advertising—ultimately driving traffic and increasing reservations.
Go-to-Market Strategies
Our go-to-market strategies are designed to ensure your hotel or F&B space reaches the right audience at the right time. We use data and industry insights to identify your ideal customer, optimize your messaging, and select the most effective channels for outreach. From local market analysis to national or international campaigns, we ensure your brand’s launch or repositioning reaches key influencers, customers, and partners, driving immediate awareness and bookings.
Audits
We provide comprehensive audits of your current marketing strategies, digital presence, and customer engagement efforts. Our audit services focus on SEO performance, website optimization, content effectiveness, and digital ad performance, offering data-driven recommendations for improvements. Our goal is to help you fine-tune your marketing approach, streamline processes, and maximize ROI—so your brand stays competitive in a fast-moving hospitality landscape.
Digital Advertising
Maximize your hotel’s visibility with strategic digital advertising. We create PPC campaigns that target travelers at the right time in their booking journey, whether through Google Ads, display ads, or social media promotions. Our focus is on optimizing for high-conversion rates and ROI by continually analyzing data, refining targeting parameters, and adjusting ad creatives. With a mix of CPC strategies, we help drive quality traffic to your website, increase direct bookings, and support overall revenue growth.
P.S. No catch. No pressure. Just expert insights to help you improve your website—whether we work together or not.
Marketing That Fills Rooms and Seats
PR and digital strategies that increase visibility, drive direct bookings, and elevate guest experiences.

In the fast-moving world of hospitality, great service isn’t enough—you need a brand that’s remembered, shared, and sought after. That’s where we come in. At UpSpring, we specialize in marketing for hotels and F&B brands, building targeted strategies that connect you with travelers, diners, and decision-makers through media coverage, creative content, and digital outreach.

Whether it's securing press in top-tier travel publications, partnering with influencers, optimizing your website for conversions, or launching a new concept into the market, we help brands cut through the noise and turn attention into action.

We don’t just market hospitality experiences—we create demand, drive bookings, and build loyalty that lasts.
“It's amazing to have everything under one roof; it's the only way it should be done. Everything works together in a cycle, it's seamless.”
DAVID SHOVE-BROWN, //3877

We've done it before and we'll do it again.

130+
Clients
89B+
PR Impressions
8.2M+
Paid Ad Impressions

Is it your turn?

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CASE STUDY: SOAKE POOLS

Big ROI through PR & Paid Ads for Soake Pools

Soake Pools partnered with UpSpring for a rebrand, website revamp, and a strategic mix of PR and paid ads. With geo-targeted campaigns and media outreach, we elevated brand visibility and drove high-intent leads in new markets. A blend of evergreen and influencer-led strategies helped Soake achieve exponential revenue growth while maximizing ad spend efficiency. The result? $1,712,108 in revenue from just $17,139 in ad spend—delivering massive ROI while fueling Soake’s market expansion.

The Results?

9,989%
Return on
Ad Spend
67%
Increase in Geo-
Targeted Leads
1.1B+
PR
Impressions
235+
Press
Placements
Hospitality Brands Ask—We Answer.
Launching a new hotel or restaurant? Looking to boost media exposure, generate more bookings, or reimagine your digital presence? Here’s what hospitality businesses like yours want to know about working with UpSpring—and how we help you stand out in a competitive landscape.

What sets UpSpring apart from other PR and marketing agencies?

We’re not a one-size-fits-all agency—we specialize in the hospitality space. Our team understands what it takes to position hotels and F&B brands as can’t-miss destinations. With deep experience in PR, branding, and digital marketing, we create strategies that drive visibility, spark interest, and generate real results. Whether you're launching a new concept or elevating an established property, we help your brand rise above the competition and stay top of mind with media, guests, and industry insiders.

What PR services does UpSpring offer for hospitality brands?

We secure meaningful press coverage in top-tier travel, design, lifestyle, and business publications to build credibility and attract bookings. From story development and media outreach to award submissions and press events, our PR services are designed to tell your story the right way—and get it in front of the people who matter.

Influencer marketing is also a powerful tool in the hospitality space, and we handle that too. We connect your brand with trusted travel, food, and lifestyle influencers who align with your target audience. From identifying the right partners to managing content deliverables and performance tracking, we handle the entire process to ensure authentic, high-impact exposure that drives interest and conversions.

Whether you're aiming for features in Travel + Leisure, recognition from the James Beard Awards, or a viral moment with a tastemaker, we make sure your brand gets the spotlight it deserves.

How does UpSpring’s media relations strategy drive ROI for hospitality brands?

Our media strategy is built to deliver measurable impact. By landing placements in high-traffic, high-trust publications, we boost your visibility, improve SEO, and influence traveler decision-making. Media exposure leads to more direct bookings, increased brand awareness, and a stronger competitive edge. We don’t just get your name out there—we build momentum that drives revenue.

What marketing services does UpSpring offer for hospitality brands?

We offer full-scale marketing support tailored to hotels, resorts, restaurants, and F&B groups.

Our services include:

  • Go-to-market strategies for new launches
  • Paid media campaigns to reach high-intent travelers and diners
  • Social media strategies to engage audiences and build buzz
  • Email marketing to drive direct bookings and guest loyalty
  • Content marketing that tells your story and inspires visits

From brand storytelling to data-backed targeting, we create campaigns that move the needle.

What branding and creative services does UpSpring offer for hospitality brands?

In hospitality, first impressions matter—and a strong brand is what makes them stick. We craft compelling brand identities that resonate with guests and reinforce your positioning. Our services include brand strategy, tone of voice development, visual identity, website design, and marketing collateral. Whether you’re opening a new property or reimagining an established concept, we’ll ensure your brand feels fresh, focused, and unforgettable.

What website development services does UpSpring offer for hospitality brands?

Your website is often the first interaction a guest has with your brand—it needs to deliver. We build custom, SEO-optimized websites that convert interest into bookings.

Our approach includes:

  • User-first design that highlights your property or concept
  • Fast, mobile-optimized experiences with clear booking flows
  • Story-driven content that elevates your brand and engages visitors
  • Integrated analytics and performance tracking to optimize conversions

We design digital experiences that drive real-world results.

Can UpSpring create and manage a full marketing strategy for my hospitality brand?

Absolutely. We take a holistic approach to hospitality marketing—integrating PR, branding, digital, influencer marketing, and content creation into one seamless strategy. Whether you’re launching a boutique hotel, opening a restaurant group, or refreshing your marketing approach, we build and manage custom campaigns that drive awareness, reservations, and long-term success.

Can UpSpring help with rebranding an established hospitality brand?

Yes—we specialize in rebrands that honor your legacy while evolving your identity. Whether you're repositioning in the market, targeting a new guest demographic, or updating your look and messaging, we’ll develop a refreshed brand strategy, updated visuals, and a clear communications plan that reintroduces your property with impact. Our goal is to keep your brand relevant and competitive—while staying true to what makes it special.

“The UpSpring team is top-notch in everything they do! Their attentiveness to our goals along with their deep bench of creativity, resulted in a very cool brand refresh and a next-level website. To top it off, they are fun to work with!”

Karen Larson, Co-Founder | Soake Pools

“The UpSpring team is top-notch in everything they do! Their attentiveness to our goals along with their deep bench of creativity, resulted in a very cool brand refresh and a next-level website. To top it off, they are fun to work with!”

Karen Larson, Co-Founder | Soake Pools

“The UpSpring team is top-notch in everything they do! Their attentiveness to our goals along with their deep bench of creativity, resulted in a very cool brand refresh and a next-level website. To top it off, they are fun to work with!”

Karen Larson, Co-Founder | Soake Pools

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