Digital Marketing for Architectural Products

Architects and designers specify the products they trust—we make sure they trust yours. At UpSpring, we help architectural product manufacturers build credibility, generate leads, and drive product adoption. Whether you're launching a new line or strengthening industry influence, we connect you with the right audience to maximize visibility and increase specifications.

Marketing Services for Architectural Product Manufacturers

Position your brand as a trusted industry leader and turn awareness into specifications with expert PR, branding, and digital marketing.

Looking to get your products in front of architects and designers? Need to increase specification and visibility? We craft high-impact strategies that boost credibility, generate leads, and accelerate demand in the A&D industry.
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PR/Media Relations

Our PR and media relations services are tailored specifically for architectural products manufacturers to position your brand as a leader in your respective markets. We craft tailored press releases, compelling pitches, and strategic story angles that resonate with architects, designers, and industry professionals. Our goal is to secure top-tier media placements in leading trade publications and industry outlets, driving visibility and credibility for your brand.

Award Submissions

Winning an architectural award isn’t just about recognition—it’s about establishing authority and trust in the industry. We craft compelling submissions that highlight your product’s unique design innovation and performance, positioning your products for the highest chances of success and boosting visibility among architects and developers.

Influencers

Leverage the power of influential voices in architecture and design. We connect your brand with top industry influencers who inspire specifiers, designers, and architects through curated content, collaborations, and social storytelling. By tapping into their trusted networks, we help your products gain credibility, expand reach, and drive meaningful engagement.

Branding and Creative

At UpSpring, we understand that a compelling brand identity is crucial for architectural product manufacturers targeting the A&D industry. We craft visual and verbal narratives that resonate with architects, designers, and specifiers, ensuring your products stand out in a competitive market. Our strategies build trust and recognition, positioning your brand as a preferred choice among industry professionals.

Website Development

We design and develop websites that serve as effective tools for architectural product manufacturers. Our websites provide architects and designers with easy access to detailed product information, specifications, and case studies, facilitating informed decision-making. By enhancing user experience and integrating seamless navigation, we ensure your digital presence effectively supports the specification process and drives product adoption.

Lead Generation

Our targeted lead generation strategies connect you with key decision-makers in the A&D industry. By leveraging data-driven insights and industry-specific knowledge, we identify and engage architects and designers interested in specifying your products. This approach not only increases your project's visibility but also fosters valuable relationships that lead to increased specifications and sales.

Social Media

We develop strategic social media campaigns that position your products at the forefront of architects' and designers' minds. Through engaging content and community interaction, we showcase your products' applications and benefits, building brand awareness and encouraging specification. Our approach ensures your brand remains relevant and top-of-mind within the A&D community.

Go-to-Market Strategies

Launching a new product or repositioning an existing one requires a nuanced approach in the A&D industry. We conduct comprehensive market analyses and communication audits to develop strategies that effectively reach architects and designers. Our insider perspective ensures your products are introduced to the market in a way that aligns with industry expectations and drives adoption.

Audits

We perform thorough audits of your current market positioning and communication strategies to identify areas for improvement. By understanding the preferences and needs of architects and designers, we provide actionable insights that enhance your brand's appeal and effectiveness within the A&D sector. This ensures your marketing efforts are aligned with industry demands and poised for success.

Paid Ads

Our targeted paid advertising campaigns are designed to reach architects and designers actively seeking innovative products. By utilizing precise targeting and compelling creatives, we drive qualified traffic to your platforms, increasing product specifications and maximizing ROI. Our strategies ensure your products gain the visibility they deserve within the A&D community.

Content

Our experienced team understands the unique challenges of marketing architectural products—we work closely with your team to develop narratives, including bylines and case studies, that capture the distinctive qualities of your products. Trust our expertise to transform your product launches and design initiatives into captivating stories that drive growth and set new industry standards.

P.S. No catch. No pressure. Just expert insights to help you improve your website—whether we work together or not.

Marketing That Gets Your Products Specified

PR and digital strategies that boost visibility, generate leads, and drive product adoption.

In the competitive world of architectural products, visibility isn’t enough—your brand needs to be trusted, remembered, and specified. That’s where we come in. At UpSpring, we transform innovative products into industry must-haves through PR, branding, and digital marketing strategies built for the architecture and design space.

From strategic product launches to brand elevation and lead generation, our campaigns are designed to connect you with architects, designers, and specifiers who make the decisions that matter. Whether it’s getting your products featured in top trade publications, recognized by design awards, or placed in front of influential architects and designers, our work moves the needle.

We don’t just market architectural products—we elevate them into preferred solutions that shape the built environment.

“It's amazing to have everything under one roof; it's the only way it should be done. Everything works together in a cycle, it's seamless.”

DAVID SHOVE-BROWN, //3877

We've done it before and we'll do it again.

130+

Clients

89B+

PR Impressions

8.2M+

Paid Ad Impressions

Is it your turn?

CASE STUDY: SOAKE POOLS

Big ROI through PR & Paid Ads for Soake Pools

Soake Pools partnered with UpSpring for a rebrand, website revamp, and a strategic mix of PR and paid ads. With geo-targeted campaigns and media outreach, we elevated brand visibility and drove high-intent leads in new markets. A blend of evergreen and influencer-led strategies helped Soake achieve exponential revenue growth while maximizing ad spend efficiency. The result? $1,712,108 in revenue from just $17,139 in ad spend—delivering massive ROI while fueling Soake’s market expansion.

`The Results?`

9,989%

Return on
Ad Spend

67%

Increase in Geo-
Targeted Leads

1.1B+

PR
Impressions

235+

Press
Placements

Architectural Product Brands Ask—We Answer.

Getting your products specified and increasing brand visibility takes a strategic approach. Whether you’re launching a new product line, driving product adoption, or strengthening your industry presence, here are the answers to the top questions we get about securing media coverage, building credibility with architects and designers, and driving specifications in a competitive market.

What sets UpSpring apart from other PR and marketing agencies?

We’re not a generalist agency—we specialize in the architecture and design industry. With deep expertise in PR, branding, and digital marketing, we craft campaigns that increase visibility, drive product specifications, and position your brand as a leader. Our data-driven approach, combined with compelling storytelling, ensures measurable results that set your brand apart in a competitive market.

What PR services does UpSpring offer for architectural product brands?

Our PR services put your brand in front of architects, designers, and industry decision-makers. We secure top-tier media placements, expert thought leadership features, and strategic industry collaborations to build credibility and trust. Our services include media relations, story pitching, award submissions, and product launch campaigns—ensuring your brand gets the attention it deserves.

How does UpSpring’s media relations strategy drive ROI for architectural product brands?

We deliver measurable ROI by securing high-impact media coverage in leading architecture, design, and construction publications. By positioning your brand as an industry leader, our media strategy enhances credibility, strengthens SEO, and increases product awareness—getting your products in front of the right specifiers at the right time.

What marketing services does UpSpring offer for architectural product brands?

We develop strategic marketing plans tailored to architectural product manufacturers, ensuring your brand reaches the right audience and drives specifications.

Our services include:
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Go-to-market strategy for product launches
Targeted paid media campaigns to reach architects and designers
Social media marketing to engage with the A&D community
Email marketing to nurture leads and strengthen industry relationships‍
Content marketing to tell your brand’s story and highlight product innovations

What branding and creative services does UpSpring offer for architectural product brands?

Your brand is more than just a product—it’s an identity that needs to resonate with architects and designers. We craft compelling brand narratives, visual identities, and messaging that position your products as must-haves in the industry. Our services include brand positioning, tone of voice development, website design, and marketing collateral creation. Whether you’re launching a new line or repositioning an existing brand, we ensure your identity stands out.

What website development services does UpSpring offer for architectural product brands?

A strong digital presence is key to product adoption. We create SEO-optimized, high-performing websites designed to showcase your products, enhance credibility, and support the specification process.

Our process includes:
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UX-focused design for seamless navigation and easy access to product specs
Compelling property showcases to highlight features and applications
SEO-driven content to improve search rankings and increase visibility
Performance tracking to optimize engagement and lead generation‍

Can UpSpring create and manage a full marketing strategy for my architectural product brand?

Yes! We take a holistic approach to marketing, combining PR, branding, digital marketing, influencer collaborations, and content creation to drive brand awareness and increase specifications. Whether you’re launching a new product or expanding your reach, we craft customized strategies that generate demand and fuel long-term success.

Can UpSpring help with rebranding an established architectural product brand?

Absolutely! We specialize in rebranding for architectural product manufacturers looking to modernize, reposition, or expand their market reach. Our team develops a fresh brand strategy, visual identity, and messaging framework to ensure your brand evolves while maintaining trust and credibility among architects, designers, and specifiers.

“The UpSpring team is top-notch in everything they do! Their attentiveness to our goals along with their deep bench of creativity, resulted in a very cool brand refresh and a next-level website. To top it off, they are fun to work with!”

Karen Larson, Co-Founder | Soake Pools

We doing this?

YES, LET'S TALK!