PR and Marketing for Food & Beverage Brands

Consumers crave connection—we make sure your brand sparks it. At UpSpring, we help food and beverage brands break through the noise, build lasting credibility, and turn curiosity into customer loyalty. Whether you're launching a new product, refreshing your identity, or scaling for growth, we craft strategies that amplify your unique story and drive measurable impact across channels. From digital buzz to shelf appeal, we get your brand where it belongs—front and center.

Marketing Services for Food & Beverage Brands

Shape perception. Build awareness. Drive sales.
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Looking to increase visibility for your clean-label snack? Want to stand out in a crowded RTD market? From product launches to brand refreshes, we help you turn great taste into loyal followings. With expert PR, branding, and digital strategy, we make sure your brand isn’t just seen—it’s remembered, shared, and bought.
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PR/Media Relations & Awards

We craft compelling stories that get your brand noticed. From national media placements to local coverage, we highlight your unique qualities, whether it’s a sustainable ingredient or award-winning process. Our PR efforts build credibility, while awards like “Best of” lists and industry accolades enhance your brand’s prestige, influencing trust and purchasing decisions.

Influencer Partnerships

Influencers are key to spreading the word. We connect your brand with influencers who genuinely align with your mission—be it food bloggers, mixologists, or fitness influencers. From unboxing videos to recipe collaborations, we leverage these voices to increase credibility, reach niche communities, and generate authentic content for your brand.

Branding & Creative

In a competitive market, standout branding is crucial. UpSpring refines or creates your visual identity—logo, packaging, and messaging—to ensure consistency and clarity across all touchpoints. Whether you aim for premium or fun, we help your brand tell a compelling story that resonates and drives loyalty.

Website Development

Your website should reflect your brand's appeal. We design websites that are visually engaging, easy to navigate, and optimized for conversions. From e-commerce integration to mobile-friendly layouts, we ensure your site elevates user experience and effectively converts visitors into customers.

Lead Generation

We develop lead generation strategies that meet your specific goals—whether it’s building an email list or attracting B2B partners. Through targeted campaigns, we engage potential customers, increase conversions, and nurture long-term relationships, whether it’s through discounts, content marketing, or targeted ads.

Social Media

We turn your social media into a dynamic marketing tool. With visually compelling content and consistent engagement, we build a community around your brand. From recipes to behind-the-scenes content, we create a consistent narrative that keeps your followers connected and drives conversions through paid social ads.

Go-To-Market Strategies

UpSpring helps you bring new products to market with a comprehensive plan, including market research, product positioning, launch events, and influencer collaborations. We ensure that your product’s debut makes a splash, with campaigns tailored to generate buzz and maximize trial.

Audits

If your current marketing strategy isn’t delivering, we conduct thorough audits to pinpoint areas for improvement. From brand messaging to SEO performance, we provide actionable insights that help refine your approach and increase effectiveness across channels.

Paid Ads

We optimize paid ads to maximize ROI by targeting the right audience at the right time. Using precise targeting on search engines and social platforms, we ensure your ads reach customers actively seeking your product, driving qualified traffic and increasing conversions.

Content Marketing

We craft content that connects and engages, whether through blogs, recipes, or videos. By telling your brand’s story and offering valuable insights, we drive SEO, encourage product use, and deepen your connection with customers. Our content strategy is consistent and cross-platform, reinforcing your brand’s values at every touchpoint.

P.S. No catch. No pressure. Just expert insights to help you improve your website—whether we work together or not.

Marketing That Moves the Needle—And the Product

PR and marketing strategies that get you featured, followed, and purchased.
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In a saturated food and beverage market, good branding and a great product aren’t enough. You need trust, relevance, and traction. That’s where we come in. At UpSpring, we combine culinary creativity with marketing expertise to build lasting connections between your brand and the people who matter—consumers, retailers, and partners.
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We turn brand potential into performance with strategies tailored to amplify your story, adapt to trends, and overcome industry-specific challenges. From earning top-tier media coverage and influencer buzz to launching targeted campaigns and securing award wins, we position your product not just as an offering, but as an experience.
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Whether you're debuting a heritage-inspired spirit or scaling a functional food brand, we align your passion with our marketing precision to deliver measurable impact. We don’t just market food and beverage brands—we position them to lead, resonate, and thrive in a dynamic marketplace.

“It's amazing to have everything under one roof; it's the only way it should be done. Everything works together in a cycle, it's seamless.”

DAVID SHOVE-BROWN, //3877

We've done it before and we'll do it again.

130+

Clients

89B+

PR Impressions

8.2M+

Paid Ad Impressions

Is it your turn?

CASE STUDY: SOAKE POOLS

Big ROI through PR & Paid Ads for Soake Pools

Soake Pools partnered with UpSpring for a rebrand, website revamp, and a strategic mix of PR and paid ads. With geo-targeted campaigns and media outreach, we elevated brand visibility and drove high-intent leads in new markets. A blend of evergreen and influencer-led strategies helped Soake achieve exponential revenue growth while maximizing ad spend efficiency. The result? $1,712,108 in revenue from just $17,139 in ad spend—delivering massive ROI while fueling Soake’s market expansion.

`The Results?`

9,989%

Return on
Ad Spend

67%

Increase in Geo-
Targeted Leads

1.1B+

PR
Impressions

235+

Press
Placements

Food & Beverage Brands Ask—We Answer

In the competitive world of food and beverage marketing, it’s not just about delicious products—it’s about creating a brand that consumers trust, crave, and recommend. Getting your brand noticed and driving consumer engagement takes a strategic, industry-savvy approach.
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Whether you're launching a new snack, building a beverage line, or promoting a restaurant concept, here are answers to the top questions we get about increasing visibility, securing media coverage, and driving demand among food lovers and savvy shoppers.

What sets UpSpring apart from other PR and marketing agencies?

We’re not a generalist agency—we specialize in industries where storytelling and trust drive sales. With deep experience in the food and beverage space, we craft campaigns that generate buzz, build credibility, and drive results. From product launches to influencer collaborations, we combine industry insight with a data-driven approach to help brands grow, convert, and thrive. We understand the nuances of consumer behavior, seasonal trends, and retail dynamics—so you’re not just seen, you’re chosen.

What PR services does UpSpring offer for food and beverage brands?

Our PR services get your food and beverage products in front of top media outlets, food critics, bloggers, and influencers. We secure placements in top-tier publications, trend-focused roundups, and national “Best Of” lists, as well as local media that drive grassroots support. From product launch press to founder stories, award submissions, and expert commentary, we tailor each pitch to highlight what makes your brand stand out—whether it’s your mission, ingredients, process, or packaging.

How does UpSpring’s media relations strategy drive ROI for food and beverage brands?

We deliver measurable ROI by getting your product featured where it counts—on the pages (and feeds) your target consumers trust. Media coverage builds brand awareness, boosts SEO, and influences buying decisions. Our strategy ensures your message is timely, relevant, and consistently placed in publications that speak to your audience. The result? More eyes on your brand, more buzz, and stronger consumer demand at both retail and direct-to-consumer levels.

What marketing services does UpSpring offer for food and beverage brands?

We develop marketing strategies that are tailored to your growth stage and goals.

Our services include:
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Go-to-market strategies for product launches
Targeted paid media campaigns for food lovers and shoppers
Social media marketing to engage with food enthusiasts and build brand personality
Email marketing campaigns that nurture customer relationships
Content marketing that educates, entertains, and positions your brand as a leader

Whether you’re in Whole Foods or launching DTC, we make your marketing work harder.

What branding and creative services does UpSpring offer for food and beverage brands?

Your brand isn’t just what’s inside the package—it’s how it looks, feels, and speaks. We help food and beverage brands define or refine their identity through compelling visuals and messaging. Our services include brand positioning, tone of voice development, logo and packaging design, and marketing collateral creation. Whether you’re aiming for artisanal and local or sleek and modern, we ensure your brand connects emotionally and stands out on shelves and screens.

What website development services does UpSpring offer for food and beverage brands?

We create websites that make your food and beverage brand as irresistible online as it is in person. Our websites are designed for high performance, driving both sales and brand loyalty.

Our services include:
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UX-focused design to highlight your products and make shopping intuitive
Conversion-optimized product pages with engaging copy and visuals
SEO-driven content to increase organic traffic
Analytics and performance tracking to refine your strategy and boost ROI‍

Whether you’re selling direct-to-consumer or supporting retail presence, we create digital experiences that convert.

Can UpSpring create and manage a full marketing strategy for my food and beverage brand?

Yes! We take a holistic, integrated approach—combining PR, digital marketing, influencer outreach, branding, and content creation. We manage everything from campaign strategy to execution across platforms, ensuring consistency, agility, and measurable impact. Whether you're launching a new product, expanding distribution, or increasing brand awareness, we build customized plans that drive brand visibility and long-term loyalty.

Can UpSpring help with rebranding an established food and beverage brand?

Yes! We specialize in rebranding for real estate firms and properties looking to modernize, reposition, or reach new audiences. Our team develops a fresh brand strategy, visual identity, and messaging framework to ensure your brand evolves while maintaining credibility and trust in the market.

“The UpSpring team is top-notch in everything they do! Their attentiveness to our goals along with their deep bench of creativity, resulted in a very cool brand refresh and a next-level website. To top it off, they are fun to work with!”

Karen Larson, Co-Founder | Soake Pools

We doing this?

YES, LET'S TALK!