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Digital Marketing for PropTech
Your platform is changing how real estate works—we make sure the industry takes notice.
At UpSpring, we help PropTech companies elevate their brand, attract investors, and drive platform adoption. Whether you’re launching a startup or scaling an established solution, we craft strategic campaigns that position your company as a leader at the intersection of property and technology.
At UpSpring, we help PropTech companies elevate their brand, attract investors, and drive platform adoption. Whether you’re launching a startup or scaling an established solution, we craft strategic campaigns that position your company as a leader at the intersection of property and technology.
Marketing Services for PropTech Companies
From building credibility to generating high-quality leads, we develop PR, content, and digital strategies that help PropTech brands grow.
Trying to get in front of investors, developers, or decision-makers in real estate and construction? Need to differentiate in a crowded market? We’ll help you cut through the noise with a marketing strategy that builds trust, drives demand, and accelerates platform adoption.
Trying to get in front of investors, developers, or decision-makers in real estate and construction? Need to differentiate in a crowded market? We’ll help you cut through the noise with a marketing strategy that builds trust, drives demand, and accelerates platform adoption.
PR/Media Relations
We help PropTech companies establish their brand and accelerate growth through strategic PR campaigns. Whether launching a new platform, securing funding, or driving adoption among real estate and construction leaders, we position your company as an industry innovator. We secure media coverage in leading technology and real estate publications, craft compelling thought leadership, and develop targeted campaigns that engage key stakeholders, investors, and customers. With deep expertise in real estate, design, and technology, we translate complex innovations into clear, impactful narratives that drive visibility.
Content
Content is key to educating the market and driving early adoption of your platform. We help develop thought leadership, case studies, whitepapers, and blog content to demonstrate the value of your platform, highlight industry trends, and position your company as an innovator. The goal? Get in front of investors, real estate professionals, and technology design-makers.
Branding & Creative
In the competitive PropTech industry, standing out is essential. At UpSpring, we create data-driven branding strategies that align with your company’s core values and technical innovations. From logo design to full-scale brand positioning, our creative solutions are focused on building trust with investors, real estate professionals, and tech-savvy consumers. We ensure your brand is clear, compelling, and consistent across all platforms, helping you establish authority in a rapidly evolving market.
Website Development
A robust, user-friendly website is critical for any PropTech company looking to convert visitors into clients. We build SEO-optimized, mobile-responsive websites that showcase your platform’s value and drive conversions. By implementing best practices in UX/UI design and incorporating technical SEO, we help ensure your site ranks well on search engines, attracting organic traffic and generating high-quality leads. Whether you're launching a new product or enhancing an existing platform, our websites are designed to enhance visibility and support long-term growth.
Lead Generation
For PropTech firms, generating quality leads is key to sustainable growth. We use a combination of SEO, PPC, and targeted content strategies to attract qualified leads. Our data-driven approach optimizes landing pages and creates compelling calls-to-action that drive visitors through the sales funnel. By tracking metrics and continually optimizing campaigns, we ensure your lead generation efforts are cost-effective, efficient, and aligned with your business goals.
Social Media
We develop targeted social media strategies that elevate your PropTech brand and engage your audience. By leveraging insights from analytics, we tailor campaigns to reach the right stakeholders—investors, property developers, and technology adopters. Our social media strategies focus on building brand authority, driving traffic, and generating leads. Through both organic and paid campaigns, we help you establish a strong presence on platforms like LinkedIn, Twitter, and Facebook, ensuring your brand is seen by the right people.
Go-to-Market Strategies
Successfully launching a PropTech platform requires a solid, data-backed go-to-market strategy. We work with you to identify key market segments, define value propositions, and build a comprehensive plan for outreach and adoption. By utilizing SEO strategies, targeted content, and performance metrics, we help you position your platform to attract investors, partners, and end users, driving growth and increasing your market share.
Audits
Our audits provide deep insights into your current marketing performance, identifying areas for improvement and growth. From SEO performance to content strategy and paid media effectiveness, we assess all aspects of your PropTech marketing efforts. With a data-driven approach, our audits help optimize your digital presence, streamline lead generation, and maximize ROI on your marketing spend.
Digital Advertising
Maximize your PropTech platform’s visibility and drive conversions with precision-targeted digital advertising. Our team creates high-converting PPC campaigns on Google, Facebook, and other platforms, optimizing for cost-per-click (CPC) and ensuring your ad spend delivers maximum ROI. By analyzing data, refining targeting parameters, and optimizing ad creatives, we help you attract the right audience—whether you’re seeking investors, partners, or customers. Our approach is focused on scalability, ensuring that your advertising efforts support both short-term success and long-term growth.
Marketing That Fuels PropTech Growth
Strategic PR, branding, and digital marketing for PropTech brands ready to scale.
Standing out in the fast-paced PropTech world takes more than a great product—it takes strategic storytelling, targeted visibility, and measurable results. That’s where we come in. At UpSpring, we translate technical innovations into compelling narratives that resonate with real estate professionals, investors, and technology adopters.
Whether you’re launching a platform, announcing a funding round, or expanding into new markets, our integrated campaigns are designed to maximize your exposure and accelerate growth. From top-tier media coverage and thought leadership to performance marketing and UX-optimized websites, we help you build credibility and win market share.
We don’t just market PropTech—we position it as the future of the built environment.
Standing out in the fast-paced PropTech world takes more than a great product—it takes strategic storytelling, targeted visibility, and measurable results. That’s where we come in. At UpSpring, we translate technical innovations into compelling narratives that resonate with real estate professionals, investors, and technology adopters.
Whether you’re launching a platform, announcing a funding round, or expanding into new markets, our integrated campaigns are designed to maximize your exposure and accelerate growth. From top-tier media coverage and thought leadership to performance marketing and UX-optimized websites, we help you build credibility and win market share.
We don’t just market PropTech—we position it as the future of the built environment.
“It's amazing to have everything under one roof; it's the only way it should be done. Everything works together in a cycle, it's seamless.”
DAVID SHOVE-BROWN, //3877
We've done it before and we'll do it again.
130+
Clients
89B+
PR Impressions
8.2M+
Paid Ad Impressions
Is it your turn?
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Big ROI through PR & Paid Ads for Soake Pools
Soake Pools partnered with UpSpring for a rebrand, website revamp, and a strategic mix of PR and paid ads. With geo-targeted campaigns and media outreach, we elevated brand visibility and drove high-intent leads in new markets. A blend of evergreen and influencer-led strategies helped Soake achieve exponential revenue growth while maximizing ad spend efficiency. The result? $1,712,108 in revenue from just $17,139 in ad spend—delivering massive ROI while fueling Soake’s market expansion.
The Results?
9,989%
Return on
Ad Spend
Ad Spend
67%
Increase in Geo-
Targeted Leads
Targeted Leads
1.1B+
PR
Impressions
Impressions
235+
Press
Placements
Placements
PropTech Companies Ask—We Answer.
Marketing a PropTech platform takes more than a great product—it takes a smart, strategic approach. Whether you're raising a funding round, entering a new market, or driving platform adoption, these are the questions we hear most from real estate tech innovators like you.
What sets UpSpring apart from other marketing and PR agencies?
We specialize in PropTech and the built environment—not just tech or real estate alone. With deep expertise in both, we know how to translate complex platforms into clear, compelling stories that resonate with investors, users, and decision-makers. Our integrated approach—combining PR, branding, digital marketing, and content—drives measurable growth and positions your brand as a market leader.
What PR services does UpSpring offer for PropTech companies?
We secure high-impact media coverage in leading tech and real estate publications, build executive thought leadership, and craft newsworthy campaigns around launches, funding rounds, and product milestones. Our PR services include media relations, story development, press releases, award submissions, and investor-focused communications.
How does UpSpring’s media strategy support fundraising and market traction?
Visibility matters when you’re scaling. We help you gain credibility with investors and the market by getting your story into the right outlets at the right time. Our media strategy boosts brand recognition, improves SEO, and attracts partners and customers—helping you gain momentum and shorten sales cycles.
What marketing services does UpSpring offer for PropTech brands?
We deliver full-funnel marketing strategies to support adoption and growth.
Our services include:
- Go-to-market planning for product launches
- Targeted paid media and digital ad campaigns to generate high-quality leads
- Email marketing to engage leads and investors
- Content strategy and development to educate the market and build authority
- Social media management for visibility and thought leadership
How does UpSpring support PropTech branding and creative development?
Your brand is more than your platform—it’s how the industry understands your value. We help craft visual identities, brand messaging, and positioning strategies that reflect your innovation and build trust with your audience. Whether you need a refresh or a full rebrand, we ensure consistency and impact across all touchpoints.
What website services does UpSpring offer for PropTech companies?
We design and develop high-performing websites that convert.
Our sites are built to be:
- SEO-optimized to boost discoverability
- Mobile-responsive and UX-focused for easy navigation
- Designed to highlight your platform’s value and differentiate your offering
- Performance-tracked to drive continuous lead generation
Can UpSpring create and manage a full marketing strategy for my PropTech brand?
Absolutely. We act as your strategic partner—developing and executing a custom roadmap that aligns with your business goals. From awareness to conversion, we combine PR, digital marketing, branding, content, and paid media to accelerate growth at every stage.
Can UpSpring help reposition or rebrand an existing PropTech company?
Yes! Whether you're entering a new market, expanding your services, or refining your story for investors, we guide you through every step of the rebrand process. We clarify your messaging, update your visuals, and create a consistent narrative that strengthens your presence and builds market trust.