Digital Marketing for Interior Design Firms

You design unforgettable spaces—we make sure the right people take notice. At UpSpring, we help interior design firms grow visibility, build credibility, and generate qualified leads through strategic PR, branding, and digital marketing. Whether you're looking to expand your client base, gain recognition, or position your firm as an industry leader, we create the momentum that moves your business forward.

Marketing Services for Interior Design Firms

Your work is visual, memorable, and personal—your marketing should be too.
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Struggling to stand out in a crowded market? Looking to attract high-value clients, showcase your portfolio, or reposition your brand for growth? We create tailored PR, branding, and digital marketing strategies that elevate your firm’s profile, expand your reach, and drive qualified leads.
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PR/Media Relations

At UpSpring, we craft tailored PR and marketing strategies that help interior designers and design firms elevate their brand, attract clients, and position themselves as industry thought leaders. Whether you specialize in residential, hospitality, or commercial interiors, we develop and execute campaigns that highlight your expertise, secure high-profile media coverage, and drive meaningful engagement.

Influencers

We connect you with tastemakers, design influencers, and social media personalities who align with your aesthetic and values. Through authentic collaborations and curated content, we help you expand reach, engage new audiences, and create a buzz around your interior design work.

Content

From thought leadership articles to case studies and project narratives, we craft content that enhances your credibility and visibility and connects you with your target audience. Whether you need bylines in industry publications or engaging blog content for your website, we help you tell your story in a way that resonates.

Digital Advertising

At UpSpring, we design results-driven digital advertising campaigns that place your interior design firm in front of the right audiences. Through targeted ads, strategic placements, and compelling messaging, we help you capture attention, increase visibility, and drive traffic to your website, ensuring your projects and services reach potential clients at the perfect moment.

Branding & Creative

Your brand is your story, and at UpSpring, we help you tell it in the most authentic and impactful way. From logo design to comprehensive visual identities, we craft branding solutions that reflect your unique style and resonate with your audience. Our creative approach ensures your design firm stands out and makes a memorable impression in the competitive design industry.

Website Development

In today's digital world, your website is the cornerstone of your brand. At UpSpring, we create user-friendly, visually stunning websites that spotlight your portfolio, highlight your expertise, and drive conversions. Because your projects are visual, we include the right tags and descriptors so search engines “see” your work in all of its glory. Whether you're starting from scratch or ready for a redesign, we’ll craft a site that reflects your firm’s personality and delivers a seamless user experience.

Lead Generation

We help interior design firms grow their client base with targeted lead generation strategies. Through optimized landing pages, email campaigns, and digital marketing tactics, we attract high-quality leads and convert them into lasting relationships. Our approach is tailored to bring in prospects who are genuinely interested in your services, ensuring your pipeline stays filled with valuable opportunities.

Social Media

Social media is a powerful way to showcase your design work and connect with your audience. At UpSpring, we craft strategies that amplify your brand, spotlight your projects, and foster connections with design lovers and future clients alike. From content creation to community management, we ensure your social presence reflects your voice and encourages meaningful engagement.

Go-to-Market Strategies

At UpSpring, we create comprehensive go-to-market strategies designed to position your design firm for growth. Whether you’re launching a new service, entering a new market, or simply refining your approach, we help you craft a clear, actionable plan that positions your brand to be seen, heard, and remembered by the right audience at the right time.

Audits

We provide thorough audits of your current marketing and digital presence to identify opportunities for improvement and growth. Our expert analysis covers everything from your website’s user experience to your social media performance, offering insights and recommendations that help you optimize your marketing efforts and achieve measurable results.

P.S. No catch. No pressure. Just expert insights to help you improve your website—whether we work together or not.

Amplify Your Vision. Attract Your Ideal Clients.

PR and digital strategies that boost visibility, drive leads, and position your firm as a design authority.
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Your work is more than just beautiful interiors—it’s creativity, purpose, and vision brought to life. That’s why we go beyond surface-level marketing to tell your story in a way that resonates—with press, clients, and the design industry at large.
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From getting your projects featured in top publications to growing your digital presence and generating qualified leads, we help you stand out where it matters. Whether you're refreshing your brand, looking to win new business, or expanding your influence, we build strategies that drive real results.
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With an integrated approach grounded in PR, digital marketing, and branding, we position interior design firms for lasting recognition and measurable growth. We don’t just market your work—we help shape your legacy.

“It's amazing to have everything under one roof; it's the only way it should be done. Everything works together in a cycle, it's seamless.”

DAVID SHOVE-BROWN, //3877

We've done it before and we'll do it again.

130+

Clients

89B+

PR Impressions

8.2M+

Paid Ad Impressions

Is it your turn?

CASE STUDY: SOAKE POOLS

Big ROI through PR & Paid Ads for Soake Pools

Soake Pools partnered with UpSpring for a rebrand, website revamp, and a strategic mix of PR and paid ads. With geo-targeted campaigns and media outreach, we elevated brand visibility and drove high-intent leads in new markets. A blend of evergreen and influencer-led strategies helped Soake achieve exponential revenue growth while maximizing ad spend efficiency. The result? $1,712,108 in revenue from just $17,139 in ad spend—delivering massive ROI while fueling Soake’s market expansion.

`The Results?`

9,989%

Return on
Ad Spend

67%

Increase in Geo-
Targeted Leads

1.1B+

PR
Impressions

235+

Press
Placements

Interior Designers Ask—We Answer

Attracting the right clients and building a standout brand takes more than great design—it takes strategic marketing. Whether you’re trying to land press, grow your social presence, or increase qualified leads, here are the top questions we get from interior designers looking to raise visibility, gain industry recognition, and win more business.

What sets UpSpring apart from other PR and marketing agencies?

We specialize in the architecture and design industry—this isn’t just one of many verticals, it’s our focus. We understand how design firms work, how they grow, and what audiences respond to. Our integrated approach combines PR, branding, and digital marketing to drive real, measurable results for interior designers.

What PR services does UpSpring offer for interior design firms?

Our PR strategies put your firm in front of the right audience. We secure high-profile media placements in top-tier design, business, and industry trade publications, ensuring your projects and expertise gain the recognition they deserve. Our services include strategic media relations, project storytelling, award submissions, and crisis communications—so your work gets seen, your voice is heard, and your credibility grows.

How does UpSpring’s media relations strategy drive ROI for interior design firms?

We deliver measurable ROI by securing impactful media coverage in leading design and lifestyle publications. By positioning your firm as an industry leader, our media strategy enhances credibility, strengthens your reputation, and attracts potential clients. Additionally, our placements improve SEO, driving organic traffic and engagement with your firm.

What marketing services does UpSpring offer for interior design firms?

We offer strategic marketing services designed to grow your firm and bring in new business.

Our services include:
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Go-to-market strategy for new firms or markets, service expansions, or repositioning
Paid media campaigns to reach key decision-makers
Social media marketing to showcase your portfolio and build industry influence
Email campaigns that nurture client relationships and drive business opportunities‍
Content marketing that tells your firm’s story and strengthens credibility

What branding and creative services does UpSpring offer for interior design firms?

Your brand is a reflection of your design philosophy. We help define and elevate that identity through brand positioning, messaging, tone of voice, visual identity, website design, and marketing collateral. Whether you're launching a new firm or evolving your brand for a new chapter, we craft design-forward branding that reflects your aesthetic, values, and vision.

What website development services does UpSpring offer for interior design firms?

Your website is often your first impression. We design and develop SEO-optimized, portfolio-driven websites that highlight your expertise, reflect your brand, and convert visitors into leads.

Our process includes:
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UX-focused design for seamless navigation and engaging user experience
Engaging product showcases that bring your work to life
SEO-driven content to improve search rankings and visibility
Lead capture and performance tracking to fuel your sales funnel

Can UpSpring create and manage a full marketing strategy for my design firm?

Yes! We take a holistic approach to marketing, combining PR, branding, digital marketing, social media, and content creation to drive firm growth. Whether you’re looking to expand your client base, establish industry influence, or reposition your firm, we develop customized strategies that generate demand and fuel long-term success.

Can UpSpring help with rebranding an established interior design firm?

Absolutely! Whether you’re repositioning your firm, expanding your services, or entering a new market, our team develops a refined brand strategy, visual identity, and messaging framework to ensure your firm evolves while maintaining credibility and client trust.

“The UpSpring team is top-notch in everything they do! Their attentiveness to our goals along with their deep bench of creativity, resulted in a very cool brand refresh and a next-level website. To top it off, they are fun to work with!”

Karen Larson, Co-Founder | Soake Pools

We doing this?

YES, LET'S TALK!