Digital Marketing for Home Good Brands

boost visibility, build brand credibility, and drive product demand. Whether you're launching a new product, debuting a collection, or expanding into new markets, we connect you with the audiences that count: interior designers, lifestyle editors, influencers, and design-forward consumers. Our data-driven strategies are built to generate qualified leads, increase sales, and turn your home products into household names.

Marketing Services for Home Good Products

Your products are crafted to inspire—your marketing should do the same.
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Looking to gain traction with interior designers, land press in top lifestyle publications, or grow your brand through strategic influencer partnerships? We develop custom PR, branding, and digital marketing strategies that spark visibility, build credibility, and connect your products with the people who shape trends and drive purchasing decisions.
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PR/Media Relations

Our expertise in media relations for home products positions your brand as a leader in the shelter, residential, and lifestyle markets. We develop tailored, media-driven strategies and craft impactful press releases, compelling pitches, and strategic story angles that capture the attention of interiors and lifestyle media—resonating with homeowners and interior designers alike. Our focus is on hitting KPIs and growing alongside your brand by securing high-profile national placements and targeted coverage that drives visibility, supports sales, and delivers measurable results.

Influencers

Influencers in the home goods space range from fashion-forward first-time homeowners to seasoned DIYers and AD100 firms. We start by identifying your goals, recommending the right partners, and securing strategic collaborations. From product seeding to paid partnerships, we manage contracts and deliverables to keep everyone aligned and energized to cross-promote content. By tapping into trusted follower networks, we help your brand build credibility, spark meaningful engagement, and collect valuable visual assets for use across PR, marketing, and social—so your products resonate with the right audience and drive both sales and brand growth.

Content

UpSpring develops strategic written content that positions and showcases home goods brands in a compelling, authentic way. Our copywriting and storytelling are crafted to resonate with interiors and lifestyle media, as well as targeted audiences—shaping perception, building awareness, and keeping the public informed in a timely and strategic manner. This includes bylined articles, crisis communications, press releases, blog posts, editorial Q&As, and speaker and award submissions—all designed to be creative, inclusive, and aligned with each brand’s unique voice, goals, and values.

Branding & Creative

Your home goods brand deserves a standout identity that speaks to your audience. At UpSpring, we create branding and creative strategies that enhance your brand’s visibility and resonate with target customers. From logo design to cohesive brand guidelines, we ensure your brand is seen, heard, and remembered across all channels. Our focus on creativity and data-driven design helps build strong brand recognition, positioning your home goods products to attract more buyers and drive sales.

Website Development

A strong online presence is essential for your home goods brand’s success. We design user-friendly, visually stunning websites that highlight your products, showcase your unique style, and drive conversions. By implementing SEO best practices and optimizing metadata, we help your site rank higher, attract organic traffic, and deliver a seamless shopping experience that turns visitors into customers.

Lead Generation

Grow your customer base and increase sales with targeted lead generation strategies. We employ data-driven approaches like optimized landing pages, SEO-focused content, and paid search campaigns (PPC) to capture high-quality leads. Our strategies help you identify and nurture prospects, guiding them through the sales funnel, and turning them into loyal customers eager to purchase your home goods.

Social Media

Engage your audience and amplify your brand on social media. We develop tailored strategies that highlight your home goods products, tell your brand story, and drive meaningful engagement. Using data-driven insights, we target the right audience with the right content—boosting interaction rates, growing your following, and driving sales through both organic and paid campaigns.

Go-to-Market Strategies

Ready to launch your next collection or product line? Our go-to-market strategies are designed to create buzz and drive sales. We analyze market data, identify key demographics, and select the best channels to introduce your home goods to the right audience. Our approach sets your launch up for success—reaching the people who will appreciate and purchase your products.

Audits

Optimize your marketing efforts with comprehensive audits. We assess your website, SEO performance, social media strategies, and overall brand presence to uncover opportunities for improvement. Using data-driven insights, we provide actionable recommendations to enhance your home goods brand’s visibility, optimize conversion rates, and improve overall performance across channels.

Digital Advertising

Maximize your brand’s reach with targeted digital advertising. Our PPC campaigns, including Google Ads and social media promotions, focus on driving traffic, increasing conversions, and growing your home goods brand’s online presence. We create optimized ads with compelling copy and visuals, ensuring your products are seen by the right people at the right time, resulting in higher ROI and increased sales.

P.S. No catch. No pressure. Just expert insights to help you improve your website—whether we work together or not.

Marketing That Moves Products and Builds Brands

PR and digital strategies that spark visibility, drive sales, and grow brand loyalty.
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In the crowded home goods market, visibility alone isn't enough—your brand needs to be trusted, recognized, and chosen. That’s where we come in. At UpSpring, we transform standout products into must-have home essentials through PR, branding, and digital marketing tailored to the design-driven consumer.
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From national media placements and award-winning campaigns to influencer partnerships and high-performing websites, our strategies are built to connect you with interior designers, lifestyle editors, influencers, and the consumers who follow their lead. We don’t just promote your products—we position your brand for long-term success and measurable growth.

“It's amazing to have everything under one roof; it's the only way it should be done. Everything works together in a cycle, it's seamless.”

DAVID SHOVE-BROWN, //3877

We've done it before and we'll do it again.

130+

Clients

89B+

PR Impressions

8.2M+

Paid Ad Impressions

Is it your turn?

CASE STUDY: SOAKE POOLS

Big ROI through PR & Paid Ads for Soake Pools

Soake Pools partnered with UpSpring for a rebrand, website revamp, and a strategic mix of PR and paid ads. With geo-targeted campaigns and media outreach, we elevated brand visibility and drove high-intent leads in new markets. A blend of evergreen and influencer-led strategies helped Soake achieve exponential revenue growth while maximizing ad spend efficiency. The result? $1,712,108 in revenue from just $17,139 in ad spend—delivering massive ROI while fueling Soake’s market expansion.

`The Results?`

9,989%

Return on
Ad Spend

67%

Increase in Geo-
Targeted Leads

1.1B+

PR
Impressions

235+

Press
Placements

Home Good Brands Ask—We Answer.

Getting your products noticed and chosen by design-savvy consumers takes more than good design—it takes the right marketing strategy. Whether you're launching a new collection, building buzz around a hero product, or strengthening your brand’s reputation, here are the answers to the top questions we get about securing media coverage, working with influencers, and driving sales in a competitive lifestyle market.

What sets UpSpring apart from other PR and marketing agencies?

We specialize in marketing for design-driven brands—particularly in the home, lifestyle, and interiors space. Unlike generalist agencies, we understand the nuances of the shelter and consumer lifestyle media landscape. Our team knows how to position home goods brands for maximum visibility, credibility, and sales growth. From strategic storytelling to digital campaigns that convert, we focus on creating impact and delivering results that matter to your business.

What PR services does UpSpring offer for home goods brands?

We secure top-tier media coverage in shelter, lifestyle, and trade publications that shape consumer preferences and influence interior designers. Our PR services include media relations, product launches, award submissions, brand storytelling, and seasonal pitching. Whether you're aiming to land features in top design magazines, get noticed by gift guides, or align with editorial calendars, we ensure your products are part of the conversation.

How does UpSpring’s media relations strategy drive ROI for home goods brands?

We deliver measurable ROI by getting your products featured in the publications and platforms your customers trust—think Architectural Digest, Domino, Dwell, and Real Simple. Our media strategy helps boost your brand’s credibility, increase referral traffic, and strengthen SEO. By building long-term relationships with editors and creators, we ensure your brand earns consistent, meaningful exposure that drives awareness and supports sales.

What marketing services does UpSpring offer for home goods brands?

We offer a full suite of marketing services tailored to the home and lifestyle space, including:
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Go-to-market strategy for new product launches
Digital advertising campaigns to drive website traffic and sales
Social media marketing to engage design-forward consumers and interior designers
Email marketing to nurture your customer base and encourage repeat purchases‍
Content marketing that highlights product benefits and brand values

We customize every strategy based on your goals—whether that’s growing your e-commerce sales, boosting brand awareness, or connecting with design professionals.

What branding and creative services does UpSpring offer for home goods brands?

Your brand should stand out on the shelf, in the feed, and online. We help shape your visual identity, voice, and messaging to ensure consistency across every touchpoint. Our services include brand positioning, tone of voice development, logo design, marketing collateral, and website copywriting. Whether you’re launching a new line or rebranding, we craft creative that resonates with your target audience and reinforces your brand story.

What website development services does UpSpring offer for home goods brands?

We create beautiful, conversion-focused websites that make it easy for customers to discover, browse, and buy. From UX design and product storytelling to SEO optimization and e-commerce integration, we make sure your site works as hard as you do.

Services include:
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UX-focused design for seamless navigation and an intuitive shopping experience
Dynamic product showcases that highlight features, benefits, and lifestyle applications
SEO-driven content to boost search rankings and increase organic visibility
Lead capture and performance tracking to convert visitors and fuel your sales funnel

Can UpSpring create and manage a full marketing strategy for my home goods brand?

Yes! We take a holistic, integrated approach to marketing that combines PR, branding, influencer strategy, digital ads, and content marketing. Whether you’re launching a new product, planning a seasonal campaign, or looking to expand your audience, we’ll build a strategy that aligns with your goals and drives growth. Think of us as an extension of your team—strategic partners invested in your success.

Can UpSpring help with rebranding an established home goods brand?

Absolutely. Whether you're repositioning for a new market, refreshing your identity, or modernizing your visuals, we guide you through every step of the rebranding process. Our team helps clarify your brand story, update your messaging, and build a visual identity that reflects your values and appeals to today’s consumers—all while honoring what makes your brand unique.

“The UpSpring team is top-notch in everything they do! Their attentiveness to our goals along with their deep bench of creativity, resulted in a very cool brand refresh and a next-level website. To top it off, they are fun to work with!”

Karen Larson, Co-Founder | Soake Pools

We doing this?

YES, LET'S TALK!