PR and Marketing for Sustainable Brands

Sustainable brands are reshaping how we live and build—we make sure your impact is seen and trusted. At UpSpring, we elevate mission-driven companies through strategic PR, branding, and digital marketing. Whether you're reaching architects and designers or eco-conscious consumers, we connect you with the right audience to grow visibility, earn credibility, and drive meaningful adoption across B2B and B2C markets.

Marketing Services for Sustainable Brands

Turn your mission into measurable momentum with expert PR, branding, and digital strategy.
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Looking to increase visibility with architects and designers? Want to build trust with values-driven consumers? We craft tailored marketing strategies that elevate your brand, amplify your impact, and drive real-world adoption—whether you're launching a new product, earning certifications, or scaling your sustainability story.
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PR/Media Relations

We secure high-quality media placements in niche sustainability outlets and mainstream publications, positioning your brand as a credible leader in the space. Whether it’s through renewable energy journals or clean-tech media, we highlight the genuine impact of your product or service. We quantify your environmental benefits—carbon reductions, waste diversion, water savings—backing up your narrative with data. Our efforts also position your leadership team as thought leaders in sustainability, amplifying your credibility and expanding your reach.

Awards & Certifications

Certifications and industry accolades are key to building trust in the sustainability space. UpSpring guides your brand through obtaining respected eco-certifications like B Corporation, LEED, or Energy Star, and nominates your achievements for relevant industry awards. These third-party validations are then integrated into your marketing, providing powerful proof of your commitment to sustainability and reinforcing the credibility of your claims.

Influencers & Partnerships

We connect your brand with sustainability influencers, activists, and organizations that share your mission and can amplify your message. From eco-conscious bloggers to non-profits, we foster authentic partnerships that align with your values. These collaborations generate real-world credibility and create buzz within established sustainability communities, enhancing your reach and solidifying your brand’s standing in the green space.

Branding & Creative

A sustainable brand must communicate authenticity and purpose clearly. We help refine your brand’s identity to reflect your commitment to the planet while appealing to both the heart and mind of your audience. From eco-friendly visuals and compelling messaging to transparent storytelling, we avoid generic greenwashing tropes. Whether through a logo redesign or a mission-driven tagline, we ensure your brand’s ethos is communicated consistently across all channels, earning trust and recognition in a crowded market.

Website Development

Your website is a powerful tool for educating customers and driving conversions. We design sites that clearly communicate your sustainability story, showcase your impact through data-driven visuals, and optimize user experience. Interactive features—such as carbon calculators or impact trackers—enhance engagement, while clear calls-to-action move visitors through the conversion funnel. We ensure your site is mobile-friendly, fast, and SEO-optimized, positioning your brand for both visibility and action.

Lead Generation

We develop tailored lead generation strategies that connect your sustainable brand with the right audience, whether eco-conscious consumers or mission-driven businesses. Through targeted social media campaigns, downloadable guides, and educational content, we capture leads and nurture them with email workflows that emphasize the tangible impact of your product or service. Our approach builds long-term relationships and positions your brand as a trusted resource in the green economy.

Social Media

Social media is the perfect platform to build a community around your brand’s mission. We create content that educates, inspires, and mobilizes, showcasing your impact with real stories and visual storytelling. Through educational posts, user-generated content, and interactive campaigns, we keep your audience engaged while expanding your reach. Our strategy also includes a focus on thought leadership—positioning your leadership team as credible voices in sustainability, helping to build trust and influence.

Go-To-Market Strategies

Launching a sustainable product requires a strategic approach to overcome skepticism and demonstrate both environmental and practical benefits. We craft go-to-market strategies that highlight the unique value of your product or service, emphasizing how it can deliver real-world impact. From pre-launch teasers and influencer partnerships to PR campaigns and launch events, we ensure your message resonates with both eco-conscious consumers and business decision-makers. Post-launch, we continue to drive momentum with targeted follow-ups and feedback loops to maintain interest and sustain growth.

Audits

If your sustainability marketing isn’t delivering the results you expect, our audit will identify the gaps. We analyze your messaging, target audience, and content to ensure alignment with your mission. We also assess website performance, SEO, and lead conversion rates, identifying areas for improvement. Through competitor analysis and feedback from your sales team, we provide a roadmap to optimize your marketing strategy for greater impact and engagement, ensuring your sustainability claims resonate with the right audience.

Paid Ads

Paid advertising for sustainable brands requires a nuanced approach that emphasizes both value and impact. We develop targeted ads that balance environmental benefits with practical consumer incentives—such as cost savings or performance improvements. Whether through social media, Google Ads, or LinkedIn, we ensure your message cuts through the noise, with clear, compelling visuals and copy that highlight the true value of your product or service. Our strategy includes retargeting to stay top-of-mind for potential customers, optimizing ad spend for maximum ROI.

Content Marketing

Content is key to positioning your brand as a thought leader in the sustainability space. We create data-driven articles, whitepapers, and case studies that showcase your expertise and highlight your measurable impact. Through multimedia storytelling—videos, infographics, and interactive tools—we make complex sustainability concepts accessible and engaging. Our content strategy also includes SEO-optimized educational resources and guides, ensuring that your brand is visible when consumers or businesses search for sustainable solutions.

P.S. No catch. No pressure. Just expert insights to help you improve your website—whether we work together or not.

Marketing That Turns Impact Into Influence

PR and digital strategies that build credibility, expand reach, and drive adoption—sustainably.
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In today’s market, sustainability isn’t a trend—it’s a trust signal. But trust isn’t earned with mission statements alone. That’s where we come in. At UpSpring, we help sustainable brands break through the noise with strategic PR, branding, and digital campaigns that resonate with both industry professionals and conscious consumers.
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Whether it’s securing press in leading design and sustainability publications, earning third-party certifications, or launching a product that redefines your category, we connect your message with the right audience—architects, designers, specifiers, and the growing community of eco-minded buyers.
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We don’t just market sustainability—we turn it into a competitive edge that drives adoption, brand loyalty, and long-term growth.

“It's amazing to have everything under one roof; it's the only way it should be done. Everything works together in a cycle, it's seamless.”

DAVID SHOVE-BROWN, //3877

We've done it before and we'll do it again.

130+

Clients

89B+

PR Impressions

8.2M+

Paid Ad Impressions

Is it your turn?

CASE STUDY: SOAKE POOLS

Big ROI through PR & Paid Ads for Soake Pools

Soake Pools partnered with UpSpring for a rebrand, website revamp, and a strategic mix of PR and paid ads. With geo-targeted campaigns and media outreach, we elevated brand visibility and drove high-intent leads in new markets. A blend of evergreen and influencer-led strategies helped Soake achieve exponential revenue growth while maximizing ad spend efficiency. The result? $1,712,108 in revenue from just $17,139 in ad spend—delivering massive ROI while fueling Soake’s market expansion.

`The Results?`

9,989%

Return on
Ad Spend

67%

Increase in Geo-
Targeted Leads

1.1B+

PR
Impressions

235+

Press
Placements

Sustainable Brands Brands Ask—We Answer.

Marketing an environmentally conscious brand takes more than good intentions. Whether you’re launching a new product, building credibility in a crowded market, or scaling your impact, here are the answers to the top questions we get from sustainability-driven companies about media coverage, audience trust, and brand growth.

What sets UpSpring apart from other PR and marketing agencies?

We specialize in marketing for mission-driven brands—especially those at the intersection of sustainability, design, and innovation. With deep experience in the built environment and green consumer markets, we create tailored campaigns that build trust, earn third-party validation, and drive measurable impact. From thought leadership to digital strategy, we help your brand stand out for the right reasons—without greenwashing.

What PR services does UpSpring offer for sustainable brands?

We get your story in front of the right people—architects, designers, eco-conscious consumers, and industry stakeholders. Our PR services include media outreach to sustainability and design publications, thought leadership development, product launch campaigns, and award submissions. We spotlight your environmental impact and position your team as credible voices in the sustainability space.

How does UpSpring’s media relations strategy drive ROI for sustainable brands?

We secure high-impact placements in top-tier outlets that reach decision-makers, specifiers, and conscious consumers. Media wins build credibility, boost SEO, and reinforce your environmental claims with trusted third-party validation. Whether it's a feature in a renewable energy journal or a spotlight in a leading design publication, we help convert awareness into action.

What marketing services does UpSpring offer for sustainable brands?

We develop full-funnel marketing strategies that connect your sustainability mission with your target audience.

Our services include:
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Go-to-market strategies for new product launches
Paid media campaigns targeting conscious buyers and industry professionals
Social media management and storytelling to build community and brand loyalty
Email marketing to nurture long-term relationships
SEO and content marketing to drive visibility and engagement

What branding and creative services does UpSpring offer for sustainable brands?

We create branding that reflects your values and connects emotionally with your audience. Our services include brand strategy, visual identity, messaging frameworks, website design, and marketing collateral. Whether you're repositioning an existing brand or building a new one, we help you communicate authenticity and impact—clearly and consistently.

What website development services does UpSpring offer for sustainable brands?

We create websites that bring your sustainability story to life—and convert purpose into action. Designed for performance and built around your mission, our sites help you connect with conscious consumers, specifiers, and values-aligned partners.

Our process includes:
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UX-focused design that highlights your impact and makes navigation effortless
Conversion-optimized pages with clear calls to action and transparent messaging
SEO-driven content to boost organic traffic and increase brand visibility
Analytics and performance tracking to improve engagement and maximize ROI‍

Whether you're driving product adoption in the A&D industry or selling direct-to-consumer, we build digital experiences that build trust—and grow your impact.

Can UpSpring create and manage a full marketing strategy for my sustainable brand?

Yes! We offer comprehensive strategy and execution. From PR and branding to content marketing, paid media, and influencer partnerships, we take a holistic approach to growth. Whether you’re in the early stages or scaling globally, we align your mission with market needs to generate demand and deepen audience trust.

Can UpSpring help with rebranding an established sustainable brand?

Absolutely! We help evolving brands modernize their identity, clarify their message, and reposition for growth—without losing credibility. Through visual updates, refined messaging, and new market positioning, we ensure your rebrand reflects both your environmental values and your business goals.

“The UpSpring team is top-notch in everything they do! Their attentiveness to our goals along with their deep bench of creativity, resulted in a very cool brand refresh and a next-level website. To top it off, they are fun to work with!”

Karen Larson, Co-Founder | Soake Pools

We doing this?

YES, LET'S TALK!