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CASE STUDY: 
REMINGTON HOSPITALITY
400 billion+ impressions = brand boosted

Remington Hospitality, Elevated International Brand Presence

Fueled by exceptional service and strategic partnerships, Remington Hospitality is an industry-leading service provider that manages 130+ hotels in 25 states and Washington, D.C., across 34 brands, including 16 independent and boutique properties. Founded in 1968, the hospitality group has a reputation for consistently delivering outstanding results to owners, investors, brands, guests, and associates and stands behind its motto of “Where Passionate People Thrive.” Recently, Remington Hospitality rebranded and expanded into the Caribbean market, establishing its hotel portfolio internationally.

To call attention to Remington’s hospitality and travel expertise, as well as its exciting rebrand and expansion into the Caribbean market, UpSpring developed thoughtful messaging and a strategic plan to gain traction among business, travel, and hospitality publications. UpSpring created a campaign that pulled in top Remington Hospitality executives to talk about such topics as staffing shortage solutions, hotel cleanliness, F&B repositioning, and integrity in business. UpSpring’s media relations strategy solidified Remington Hospitality's reputation as a company committed to a high quality of service, an entrepreneurial management style, and a collaborative spirit. Through expert-driven pitching initiatives, UpSpring established Remington Hospitality as a trusted resource for top-tier online news platforms, hotel publications, and podcasts.

Services
Crisis Communications
Podcast
Trade Shows
Award Submissions
SEO & Content Writing
Focus Groups
Events & Activations
Speaking Opportunities
Web Development
Copywriting
Marketing Support
Design Services
Messaging
Strategy
Research
Branding & Creative
Creative Services
Affiliate Marketing
Influencer Relations
Email Marketing
Social Media
Paid Media
Media Relations
Come-to-Market
Photoshoot
52
Interviews
454
Total Mentions
421B+
Impressions
$3.9M+
Advertising Value

"UpSpring became an extension of our team and a true partner from the moment we started working together. From the beginning, we collaborated to develop creative strategies to help us showcase our portfolio, elevate our brand, our people, and our expertise. We are grateful to have UpSpring lead the charge on ensuring that Remington Hospitality is part of the many conversations happening in today's media landscape."

RAUL MORONTA, FORMER COO

"UpSpring became an extension of our team and a true partner from the moment we started working together. From the beginning, we collaborated to develop creative strategies to help us showcase our portfolio, elevate our brand, our people, and our expertise. We are grateful to have UpSpring lead the charge on ensuring that Remington Hospitality is part of the many conversations happening in today's media landscape."

RAUL MORONTA, FORMER COO