PR and Marketing for Pet Brands

Pet owners want the best for their companions—we make sure they find it in you.
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At UpSpring, we help pet brands earn trust, win hearts, and drive growth. Whether you're introducing a breakthrough product or scaling a beloved service, we connect you with pet parents through PR, branding, and digital strategies that get noticed and remembered.

Marketing Services for Pet Brands

Build trust. Spark loyalty. Drive growth.
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Trying to stand out in a competitive pet market? Want to turn first-time buyers into lifelong brand fans? Whether you're launching a new pet product, refreshing your brand, or scaling your online presence, we help you connect with pet owners in meaningful ways. Through expert PR, digital marketing, and creative strategy, we make sure your brand isn’t just seen—it’s trusted, shared, and shopped.
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PR/Media Relations

We secure high-impact media coverage in outlets where pet owners are sure to take notice. From pet industry publications to lifestyle magazines, we ensure your brand is highlighted in trusted spaces. Whether it’s a feature on your vet-approved product or a local news story on your innovative pet service, we build credibility and trust with your audience. We also manage press around trade shows or industry awards to amplify your exposure. Each PR win brings third-party validation, helping pet owners make informed decisions about your brand.

Award Submissions

Awards play a significant role in consumer decision-making. We guide your brand through the submission process for prestigious industry awards, whether it's a “Best in Show” at SuperZoo or a product innovation award. We identify high-value awards, craft persuasive submissions, and leverage any wins to create additional PR and social media content. These accolades not only differentiate your brand but provide tangible proof of quality and expertise.

Influencers

Influencer partnerships are essential in building trust and expanding your reach. We connect your brand with influential pet lovers, from Instagram-famous pets to trusted veterinarians, to promote your products authentically. Whether through unboxing videos or in-depth reviews, we ensure each partnership feels genuine and resonates with your target audience. This approach generates buzz, builds social proof, and creates a library of shareable content that can be repurposed across your marketing channels.

Branding & Creative

Effective branding speaks directly to your target audience. We help pet brands develop unique visual and verbal identities that resonate with pet owners. Whether you focus on innovation, luxury, or eco-conscious values, we create designs and messaging that clearly communicate your brand’s benefits. Our team ensures consistency across all touchpoints, from logo design to social media content, fostering strong emotional connections with your customers and building long-term brand loyalty.

Website Development

Your website is often the first interaction potential customers have with your brand. We design user-friendly websites for pet brands that drive conversions and enhance the customer experience. From seamless e-commerce solutions to informative service pages, we ensure your site is optimized for both user experience and SEO. Mobile optimization is key, as many pet owners search for products and services on the go. Our websites not only reflect your brand’s personality but also turn visitors into loyal customers.

Lead Generation

We develop lead generation strategies that attract and convert pet owners who are actively seeking your products. Through targeted social media ads, contests, and email captures, we help you build a database of engaged leads. Our team also nurtures these leads with tailored email sequences and follow-ups, ensuring they stay connected with your brand and eventually convert into paying customers.

Social Media

Social media is a powerful tool for building community and engagement. We create content that not only showcases your products but also fosters interaction with your audience. From user-generated content to educational posts, we craft strategies that keep your brand top-of-mind for pet owners. By tapping into trending hashtags, leveraging interactive campaigns, and optimizing for algorithmic success, we ensure your social media channels drive real business results.

Go-To-Market Strategies

Successful product launches require careful planning and execution. UpSpring creates go-to-market strategies that generate buzz and drive adoption for new pet products and services. From pre-launch teasers and influencer collaborations to targeted PR campaigns and in-store promotions, we ensure your launch is a success. Our strategies focus on building momentum that lasts long after the initial release, helping you establish a loyal customer base.

Audits

If your marketing isn’t delivering the results you want, our audits identify areas for improvement. We analyze your brand consistency, website performance, social media engagement, and ad effectiveness to uncover gaps and opportunities. We provide clear recommendations to optimize your marketing efforts, helping you connect more effectively with your target audience and drive greater ROI.

Paid Ads

Paid ads are a powerful tool for driving targeted traffic and conversions. We create data-driven campaigns that reach pet owners at the right time, whether through Google Ads, social media, or display ads. By targeting the right demographics and interests, we ensure that every ad dollar is spent efficiently. Our approach includes continuous monitoring and optimization, maximizing your return on investment while keeping your brand top-of-mind for potential customers.

Content Marketing

Content marketing is key to building trust and authority in the pet industry. We produce valuable, shareable content that resonates with pet owners, from informative blog posts to how-to videos. Our content strategies focus on addressing your audience's questions and concerns, positioning your brand as a trusted resource. By providing consistent, high-quality content, we help nurture relationships with your customers and drive sustained business growth.

P.S. No catch. No pressure. Just expert insights to help you improve your website—whether we work together or not.

Marketing That Builds Trust—and Drives Sales

PR and digital strategies that elevate your brand and grow your pack of loyal customers.
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In the competitive pet industry, cute isn’t enough—your brand needs to be credible, memorable, and genuinely loved. That’s where we come in. UpSpring turns compelling stories into real results with PR, influencer campaigns, branding, and digital marketing built for today’s pet-loving consumers.
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From expert product launches and website revamps to buzzworthy press and award wins, our campaigns are designed to get tails wagging—and products flying off the shelves. Whether we’re securing media coverage in top pet and lifestyle publications, partnering with trusted influencers, or developing lead generation strategies that convert, we help pet brands earn trust and inspire action.
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We don’t just market pet products—we position them as essentials for every pet-loving home.

“It's amazing to have everything under one roof; it's the only way it should be done. Everything works together in a cycle, it's seamless.”

DAVID SHOVE-BROWN, //3877

We've done it before and we'll do it again.

130+

Clients

89B+

PR Impressions

8.2M+

Paid Ad Impressions

Is it your turn?

CASE STUDY: SOAKE POOLS

Big ROI through PR & Paid Ads for Soake Pools

Soake Pools partnered with UpSpring for a rebrand, website revamp, and a strategic mix of PR and paid ads. With geo-targeted campaigns and media outreach, we elevated brand visibility and drove high-intent leads in new markets. A blend of evergreen and influencer-led strategies helped Soake achieve exponential revenue growth while maximizing ad spend efficiency. The result? $1,712,108 in revenue from just $17,139 in ad spend—delivering massive ROI while fueling Soake’s market expansion.

`The Results?`

9,989%

Return on
Ad Spend

67%

Increase in Geo-
Targeted Leads

1.1B+

PR
Impressions

235+

Press
Placements

Pet Brands Brands Ask—We Answer.

Standing out in the pet industry takes more than a great product—it takes smart, strategic marketing. Whether you're launching a new line, building a loyal following, or trying to gain national exposure, here are answers to the top questions we hear from pet brands about PR, digital marketing, and brand growth.

What sets UpSpring apart from other PR and marketing agencies?

We’re not a one-size-fits-all agency—we specialize in industries where emotional connection and consumer trust are everything. With deep experience in the pet space, we know how to craft stories that resonate with pet owners and drive real results. From PR and influencer marketing to branding and digital strategy, we deliver customized campaigns that build awareness, drive traffic, and convert browsers into buyers. Our combination of data-driven insights and heartfelt storytelling sets your brand apart in a crowded market.

What PR services does UpSpring offer for pet brands?

We get your brand featured in the media that matters—from leading pet industry publications to lifestyle outlets and local news. Whether it’s a vet-approved product or a mission-driven service, we secure third-party endorsements that build credibility with pet owners. Our PR services include media relations, product pitches, award submissions, expert positioning, and press support for trade shows and key events. Every story we place strengthens your brand’s reputation and trust factor.

How does UpSpring’s media relations strategy drive ROI for pet brands?

Media coverage isn’t just about visibility—it’s about influence. We secure placements in publications pet owners trust, helping you reach your audience with the credibility of earned media. Our strategic approach improves SEO, builds brand authority, and drives referral traffic that converts. By putting your products in front of the right people at the right time, we help you turn awareness into action—and attention into sales.

What marketing services does UpSpring offer for pet brands?

We develop tailored marketing plans that help pet brands grow smarter and faster. Whether you're launching a product or expanding your reach, we help you get noticed by the right audience.

Our services include:
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Go-to-market strategies for new products and services
Targeted paid media to reach pet owners with high intent
Social media marketing to build community and engagement
Email campaigns to nurture leads and drive sales‍
Content marketing that tells your project’s story and builds credibility

What branding and creative services does UpSpring offer for pet brands?

Your brand is more than your logo—it’s the emotional connection you create with pet owners. We craft distinct brand identities and messaging that communicate your values, stand out on the shelf, and build loyalty. Our services include brand positioning, tone of voice development, visual identity design, website branding, and marketing collateral creation. Whether you’re starting from scratch or repositioning an established brand, we help you resonate with the people who matter most.

What website development services does UpSpring offer for pet brands?

We create websites that make your pet brand as lovable online as it is in real life. Designed for performance and packed with personality, our sites help you connect with pet owners and convert visits into sales.

Our process includes:
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UX-focused design to showcase your products and make browsing easy
Conversion-optimized pages with compelling copy and engaging visuals
SEO-driven content to attract more organic traffic
Analytics and performance tracking to improve engagement and maximize ROI

Whether you're selling direct-to-consumer or promoting pet services, we build digital experiences that build trust—and grow your pack.

Can UpSpring create and manage a full marketing strategy for my pet brand?

Yes! We specialize in holistic marketing strategies that take your brand from idea to impact. Whether you need PR, influencer partnerships, digital campaigns, or a full rebrand, we build integrated plans that drive awareness, engagement, and growth. Our collaborative, insights-driven approach ensures your strategy evolves with your audience—and delivers long-term value for your business.

Can UpSpring help with rebranding an established pet brand?

Absolutely! Whether you're pivoting, expanding, or refreshing your image, we guide pet brands through every step of the rebranding process. From refining your positioning and updating visuals to redefining your message and customer experience, we help you evolve without losing the loyalty you’ve built. The result? A brand that feels fresh, authentic, and irresistible to today’s pet lovers.

“The UpSpring team is top-notch in everything they do! Their attentiveness to our goals along with their deep bench of creativity, resulted in a very cool brand refresh and a next-level website. To top it off, they are fun to work with!”

Karen Larson, Co-Founder | Soake Pools

We doing this?

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