A large building's construction site. Scaffolding and cranes.

Digital Marketing for Building Materials

The building materials industry is more competitive than ever, and getting specified takes more than great products—it takes strategic marketing. At UpSpring, we help brands stand out with PR, branding, and digital strategies that build visibility, earn trust, and drive sales—connecting you with architects, designers, builders, contractors, and homeowners who make the decisions.

Marketing Services for Building Materials Brands

Break through the noise with strategic PR, branding, and digital marketing.
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Struggling to get specified? Need to increase brand awareness? Looking to drive more sales? Our expert team crafts high-impact strategies that position your materials for success—connecting with architects, designers, contractors, and homeowners to boost visibility, generate leads, and drive long-term growth.
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PR/Media Relations + Award Submissions

In a competitive industry, award-winning materials stand out to architects, builders, and developers. We create persuasive award submissions that emphasize key differentiators—be it performance, sustainability, or innovation. From industry-leading competitions like the Architizer A+Awards to material-specific recognitions, we help your brand gain prestige and market advantage.

Influencers

Design professionals look to trusted sources for recommendations on the latest materials. We identify and partner with architects, interior designers, and construction influencers who authentically integrate your materials into projects and social media content. Whether through project showcases or expert testimonials, we amplify your brand’s presence in the design and construction community.

Branding and Creative

We specialize in crafting distinctive brand identities for companies in the built environment sector. We love the challenge of a complex or hidden product; it’s our sweet spot. Our deep understanding of the specification process enables us to develop visual and verbal narratives that resonate with architects, contractors, facility managers, homeowners, sales teams, and other stakeholders. By aligning your brand with the values and needs of your customers, we enhance your market presence, nurture leads, and foster stronger industry relationships.

Website Development

Your website should be the biggest driver of lead generation. We design and develop websites tailored to the unique needs of building material brands. Our user-centric approach ensures seamless navigation and impactful design, effectively showcasing your products and services to engage architects, distributors, dealers, contractors, owners, property managers, and homeowners. By providing easily accessible and up-to-date product information, we facilitate the specification process and drive project success.

Lead Generation

Our targeted lead-generation strategies connect you with qualified architects, contractors, facility managers, and owners. By leveraging data-driven insights and understanding the specification process, we optimize campaigns to capture high-quality leads, driving product specifications and fostering business growth.

Social Media

We create dynamic social media strategies that amplify your brand's voice within the built environment community. We increase visibility through engaging content and targeted campaigns, fostering meaningful interactions and converting followers into clients.

Go-To-Market Strategies

Our comprehensive go-to-market plans, including competitive analysis and market audits, position your company and products for success. We develop strategies that launch or reposition your offerings with an insider's perspective, ensuring a competitive edge in the industry. Each package is tailored to your unique needs and offers a spectrum of initiatives from branding to digital marketing, PR, and focus groups/research.

Audits

We conduct thorough audits of your market positioning and communication strategies. By identifying strengths and areas for improvement, we provide actionable insights that enhance your brand's effectiveness and reach within the built environment sector.

Paid Ads

Our targeted paid advertising campaigns are designed to reach your specific audience within the built environment industry. By utilizing precise targeting and compelling creatives, we drive qualified traffic to your platforms, increasing conversions and maximizing ROI.

Content

Technical specs matter, but compelling storytelling drives engagement. We craft content tailored to the needs of architects, engineers, and builders—ranging from in-depth case studies and white papers to trend reports and sustainability insights. Our goal is to educate and inspire your audience while positioning your brand as an industry leader.

P.S. No catch. No pressure. Just expert insights to help you improve your website—whether we work together or not.

Marketing That Gets Your Building Materials Specified

PR and digital strategies that boost visibility, connect with architects and designers, and increase sales.
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In today’s crowded marketplace, having a great product isn’t enough—it takes strategic marketing to get your materials in front of the right eyes and into the right specs. At UpSpring, we help building materials brands turn technical performance into compelling narratives that connect with architects, designers, contractors, builders, and homeowners alike.
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From product launch to long-term growth, we develop integrated campaigns that increase visibility, drive qualified leads, and accelerate both specifications and sales. Whether it’s earning media coverage that builds credibility, launching paid campaigns that engage contractors, or creating educational content that inspires homeowners, we position your brand to perform across every stage of the customer journey.
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With a tailored mix of PR, branding, and digital strategy, we help you stand out in a competitive market, earn trust across audiences, and become the go-to choice in the built environment.

“It's amazing to have everything under one roof; it's the only way it should be done. Everything works together in a cycle, it's seamless.”

DAVID SHOVE-BROWN, //3877

We've done it before and we'll do it again.

130+

Clients

89B+

PR Impressions

8.2M+

Paid Ad Impressions

Is it your turn?

CASE STUDY: SOAKE POOLS

Big ROI through PR & Paid Ads for Soake Pools

Soake Pools partnered with UpSpring for a rebrand, website revamp, and a strategic mix of PR and paid ads. With geo-targeted campaigns and media outreach, we elevated brand visibility and drove high-intent leads in new markets. A blend of evergreen and influencer-led strategies helped Soake achieve exponential revenue growth while maximizing ad spend efficiency. The result? $1,712,108 in revenue from just $17,139 in ad spend—delivering massive ROI while fueling Soake’s market expansion.

`The Results?`

9,989%

Return on
Ad Spend

67%

Increase in Geo-
Targeted Leads

1.1B+

PR
Impressions

235+

Press
Placements

Building Materials Brands Ask—We Answer

Getting specified and driving sales in the built environment requires a strategic approach. Whether you’re launching a new product, expanding your market reach, or repositioning your brand, here are the answers to the top questions we get about gaining visibility, securing media coverage, and driving demand among architects, designers, contractors, and homeowners.

What sets UpSpring apart from other PR and marketing agencies?

We’re not a generalist agency—we specialize in marketing for the built environment. With deep expertise in PR, branding, and digital strategy, we craft campaigns that elevate brand awareness, increase specifications, and drive sales. Our data-driven approach, combined with compelling storytelling, ensures measurable results that set your brand apart in a competitive marketplace.

What PR services does UpSpring offer for building materials brands?

Our PR services put your brand in front of architects, designers, contractors, and developers. We secure high-profile media placements, industry features, and influencer collaborations to build credibility and trust. Our services include strategic media relations, story pitching, product launch campaigns, and crisis communication—ensuring your materials are seen and specified by the right audience.

How does UpSpring’s media relations strategy drive ROI for building materials brands?

We deliver measurable ROI by securing high-impact media coverage in top-tier architecture, construction, and design publications. By positioning your brand as an industry leader, our media strategy enhances credibility, improves SEO, and drives direct engagement—getting your materials in front of decision-makers at the right time.

What marketing services does UpSpring offer for building materials brands?

We develop data-driven marketing strategies that increase brand awareness, engagement, and conversions.

Our services include:
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Go-to-market strategy for product launches
Paid media campaigns to reach key decision-makers
Social media marketing to engage architects, designers, and specifiers
Email campaigns to nurture relationships and support the sales cycle
Content marketing that educates, informs, and drives brand authority

What branding and creative services does UpSpring offer for building materials brands?

Your brand is more than just a product—it’s your competitive edge. We develop compelling brand narratives, visual identities, and messaging that resonate with your target audience. Our services include brand positioning, tone of voice, logo design, website development, and marketing collateral. Whether launching a new product, rebranding, or modernizing your brand, we ensure you stand out in the built environment.

What website development services does UpSpring offer for building materials brands?

A strong digital presence is key to driving specifications and sales. We create high-performing, SEO-optimized websites designed to showcase your products, enhance credibility, and streamline the specification process.

Our process includes:
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UX-focused design for seamless navigation and product discovery
Engaging product showcases with technical data and project applications
SEO-driven content to improve search rankings and visibility
Performance tracking to optimize engagement and lead generation‍

Can UpSpring create and manage a full marketing strategy for my building materials brand?

Yes! We take a holistic approach to marketing, combining PR, branding, digital marketing, influencer collaborations, and content creation to drive brand growth. Whether you're launching a new material, repositioning an existing product, or expanding into new markets, we craft customized strategies that generate demand and long-term success.

Can UpSpring help with rebranding an established building materials brand?

Absolutely! We specialize in rebranding for building materials companies looking to modernize, reposition, or expand their market reach. Our team develops a fresh brand strategy, visual identity, and messaging framework to ensure your brand evolves while maintaining credibility and trust with architects, designers, contractors, and homeowners.

“The UpSpring team is top-notch in everything they do! Their attentiveness to our goals along with their deep bench of creativity, resulted in a very cool brand refresh and a next-level website. To top it off, they are fun to work with!”

Karen Larson, Co-Founder | Soake Pools

We doing this?

YES, LET'S TALK!