PR and Marketing for Consumer Products

Breaking through the noise takes strategy, creativity, and the right connections. At UpSpring, we help consumer brands earn media buzz, build a standout identity, and turn visibility into sales. Whether launching a new product, growing your online presence, or scaling your brand, we ensure your message reaches the right audience at the right time.

Marketing Services for Consumer Product Brands

Stand out in a crowded market with strategic PR, branding, and digital marketing.
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Struggling to gain media attention? Need to drive sales and brand awareness? Looking to build a loyal customer base? UpSpring crafts high-impact strategies that elevate your brand—boosting visibility, engagement, and long-term growth to connect you with the right consumers at the right time.
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PR/Media Relations

Our expertise in media relations for consumer products and lifestyle goods helps position your brand as a leader in the consumer-targeted B2C market. We create tailored media-driven strategies and craft impactful press releases, compelling pitches, and strategic story angles that grab the media's attention and appeal to general consumers in the lifestyle sector. Our goal is to hit KPIs and grow with your brand, securing high-profile national media placements and target publications that truly move the needle for brand visibility, consumer interest, and support sales.

Influencers

Capitalizing on the power of working with lifestyle influencers to elevate your brand is essential for consumer businesses, especially those with an e-commerce business model. We identify partnership goals, budget, and style and strategically connect your products with top influencers who inspire their followers through curated content and authentic social storytelling. By tapping into their trusted networks, we help your brand gain credibility, drive meaningful engagement, and gather visual assets to be utilized across PR, Marketing, and Social needs, ensuring your products resonate with the right audience and create lasting impact.

Branding & Creative

Establishing a distinctive brand identity in the competitive consumer goods market is crucial to stand out and connect with target audiences. At UpSpring, we craft compelling narratives and visual elements that resonate with consumers, enhancing brand recognition and loyalty. Our holistic approach ensures your brand's story is consistently conveyed across all platforms, building trust and driving sales.

Website Development

A seamless and engaging website is vital for converting visitors into customers. UpSpring designs user-friendly websites that not only showcase your products effectively but also integrate with PR campaigns and influencer collaborations to boost credibility and reach. By aligning your digital presence with overarching marketing strategies, we create cohesive experiences that enhance consumer trust and drive conversions.

Lead Generation

Identifying and nurturing potential customers is essential for sustained growth. UpSpring employs data-driven lead-generation strategies tailored to your target audience, ensuring a steady influx of qualified prospects. By integrating these efforts with PR initiatives and influencer partnerships, we amplify brand visibility and attract consumers who are more likely to engage and convert.

Social Media

An active and strategic social media presence is key to engaging with consumers. UpSpring crafts tailored social media strategies that align with your brand's voice, fostering authentic connections and encouraging user-generated content. By collaborating with influencers and leveraging PR efforts, we expand your reach and credibility, driving increased engagement and sales.

Go-To-Market Strategies

Launching a new product requires a well-coordinated approach to capture market attention. UpSpring develops comprehensive go-to-market strategies that encompass market research, positioning, and messaging. By synchronizing these plans with PR campaigns and influencer collaborations, we ensure a unified brand message that resonates across all channels, facilitating a successful product introduction.

Audits

Regular evaluations of your marketing efforts are crucial for continuous improvement. UpSpring conducts thorough audits of your current strategies, identifying strengths and areas for enhancement. By assessing the integration of digital ads, social media, PR, and influencer activities, we provide actionable insights to optimize your marketing mix and achieve better results.

Paid Ads

Strategically executed paid advertising can significantly boost your brand's visibility and sales. UpSpring designs targeted ad campaigns that complement your PR and influencer efforts, ensuring consistent messaging and maximizing impact. By harmonizing paid media with organic strategies, we create a cohesive brand presence that resonates with consumers and drives conversions.

Content

We are professional storytellers at our core. UpSpring creates strategic content curated to properly position our consumer product clients to resonate with media and targeted audiences to influence perception, handle crises, or simply keep the public informed in a newsworthy and strategic manner. This type of content includes bylined articles, crisis communication, press releases, blog posts, editorial Q&As, and speaker and awards submissions and is designed to be persuasive, clear, and engaging while aligning with the client’s goals and values.

P.S. No catch. No pressure. Just expert insights to help you improve your website—whether we work together or not.

Marketing That Builds Brands & Accelerates Growth

PR and digital strategies that drive awareness, boost sales, and create loyal customers.
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We know your products are more than what’s on the shelf—they’re reflections of your innovation, your values, and your vision for how consumers live, feel, and connect. That’s why we go beyond traditional marketing to craft narratives that spark desire, build trust, and inspire action.
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From launch to loyalty, we position your brand to make a lasting impression and drive measurable results. Whether it’s generating buzz ahead of a product debut, growing your digital footprint, or helping your brand evolve with your audience, we develop strategies that meet your goals and move the needle.
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With a strategic blend of PR, influencer collaborations, branding, and digital campaigns, we help consumer brands capture attention, grow engagement, and drive meaningful sales. We don’t just execute marketing—we build momentum that powers lasting brand success.

“It's amazing to have everything under one roof; it's the only way it should be done. Everything works together in a cycle, it's seamless.”

DAVID SHOVE-BROWN, //3877

We've done it before and we'll do it again.

130+

Clients

89B+

PR Impressions

8.2M+

Paid Ad Impressions

Is it your turn?

CASE STUDY: SOAKE POOLS

Big ROI through PR & Paid Ads for Soake Pools

Soake Pools partnered with UpSpring for a rebrand, website revamp, and a strategic mix of PR and paid ads. With geo-targeted campaigns and media outreach, we elevated brand visibility and drove high-intent leads in new markets. A blend of evergreen and influencer-led strategies helped Soake achieve exponential revenue growth while maximizing ad spend efficiency. The result? $1,712,108 in revenue from just $17,139 in ad spend—delivering massive ROI while fueling Soake’s market expansion.

`The Results?`

9,989%

Return on
Ad Spend

67%

Increase in Geo-
Targeted Leads

1.1B+

PR
Impressions

235+

Press
Placements

Consumer Brands Ask—We Answer

What sets UpSpring apart from other PR and marketing agencies?

We’re not a generalist agency—we specialize in consumer product marketing. With deep expertise in PR, branding, and digital strategy, we craft campaigns that increase brand awareness, drive sales, and build customer loyalty. Our data-driven approach, combined with compelling storytelling, ensures measurable results that set your brand apart.

What PR services does UpSpring offer for consumer product brands?

Our PR services put your brand in the spotlight. We secure high-profile media placements, product features, and influencer collaborations to build credibility and consumer trust. Our services include strategic media relations, story pitching, product launch campaigns, and crisis communication—ensuring your brand gets noticed by the right audience.

How does UpSpring’s media relations strategy drive ROI for consumer brands?

We deliver measurable ROI by securing high-impact media coverage in top-tier consumer, lifestyle, and e-commerce publications. By positioning your brand as an industry leader, our media strategy enhances credibility, improves SEO, and drives direct consumer interest—getting your products in front of the right audience at the right time.

What marketing services does UpSpring offer for consumer product brands?

We develop data-driven marketing strategies that increase brand awareness, engagement, and conversions.

Our services include:
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Go-to-market strategy for product launches
Paid media campaigns to reach key decision-makers
Social media marketing to grow your community and drive sales
Email campaigns to nurture customer relationships and increase retention‍
Content marketing that tells your brand’s story and builds trust

What branding and creative services does UpSpring offer for consumer brands?

Your brand is more than a logo—it’s your identity. We develop compelling brand narratives, visual identities, and messaging that resonate with your target audience. Our services include brand positioning, tone of voice, logo design, packaging, website development, and marketing collateral. Whether you're launching a new product, rebranding, or refreshing your image, we ensure your brand stands out.

What website development services does UpSpring offer for consumer product brands?

A strong digital presence is key to conversions. We create SEO-optimized, high-performing websites designed to showcase your products, enhance credibility, and drive sales.

Our process includes:
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UX-focused design for seamless navigation and a frictionless shopping experience
Engaging product showcases that attract and convert customers
SEO-driven content to improve search rankings and visibility
Performance tracking to optimize engagement and sales

Can UpSpring create and manage a full marketing strategy for my consumer brand?

Yes! We take a holistic approach to marketing, combining PR, branding, digital marketing, influencer collaborations, and content creation to drive brand growth. Whether you're launching a new product or scaling your brand, we craft customized strategies that generate demand and fuel long-term success.

Can UpSpring help with rebranding an established consumer product brand?

Absolutely! We specialize in rebranding for consumer product companies looking to modernize, reposition, or expand their market reach. Our team develops a fresh brand strategy, visual identity, and messaging framework to ensure your brand evolves while maintaining credibility and consumer trust.

“The UpSpring team is top-notch in everything they do! Their attentiveness to our goals along with their deep bench of creativity, resulted in a very cool brand refresh and a next-level website. To top it off, they are fun to work with!”

Karen Larson, Co-Founder | Soake Pools

We doing this?

YES, LET'S TALK!