CASE STUDY: 
BRAVA
Driving exceptional sales growth with an integrated brand strategy

Branding BRAVA, Synthetic Roof Tile

Brava, the trailblazing synthetic roof tile manufacturer, stands at the forefront of innovation in the roofing industry. Their cutting-edge technology seamlessly integrates real mineral compounds and a spectrum of colors into synthetic cedar shake, old-world slate, and Spanish tile products that are made from recycled plastics and are 100% recyclable. This revolutionary approach not only ensures an enduring depth of color that spans decades, but also offers high-value clientele the coveted curb appeal they seek without the inherent limitations of traditional roofing materials.

Our journey with Brava commenced at a pivotal moment—during their acquisition of this groundbreaking technology. As they ventured into the realm of sales, our collaboration became essential in not only elevating their market presence, but also in discovering the perfect resonance for the brand.

Together, we undertook the challenge of pinpointing Brava's target audience and refining its unique voice in the competitive landscape. Through strategic marketing initiatives, we propelled Brava beyond the threshold of innovation, connecting them with a discerning clientele eager for roofing solutions that transcend the ordinary.

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IMPLEMENTED BRANDING
PRODUCT PACKAGING

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In just one year of working with us, Brava experienced 185% sales growth.