midcentury modern dining table in modern space

PR and Marketing for FF&E Brands

At UpSpring, we help FF&E (furniture, fixings, and equipment) and home goods brands cut through the clutter and connect with the audiences that drive growth: designers, specifiers, retailers, and consumers. Whether you’re launching a new collection, entering new markets, or evolving your brand, our strategic PR, digital marketing, and branding services build visibility, strengthen relationships, and drive specifications and sales across both trade and consumer channels.

Marketing Services for FF&E Manufacturers

We help design-driven brands stand out, get specified, and grow across every audience and touchpoint. At UpSpring, we combine PR, branding, and digital marketing to build awareness, earn trust, and generate demand with the people who matter most.
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Whether your products are found in hospitality projects, corporate interiors, or homes around the world, we develop tailored strategies that put your brand in front of designers, specifiers, retailers, and end users. The result: greater visibility, stronger leads, and long-term business growth.
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PR/Media Relations

Earn powerful media coverage that elevates your brand. We secure placements in top design, lifestyle, and trade publications, positioning your products in front of designers, architects, specifiers, and consumers. This strategic visibility builds credibility, boosts awareness, and drives demand across both B2B and B2C markets.

Awards

Showcase your brand’s innovation and craftsmanship through industry and design awards. We identify the most strategic opportunities and craft compelling submissions that position your products for recognition. Award wins enhance your reputation, increase exposure, and help influence specification and purchasing decisions.

Influencers

Reach new audiences through trusted voices in design and lifestyle. We connect you with interior designers, influencers, and tastemakers who authentically feature your products in real spaces. This approach builds credibility, expands reach, and inspires engagement within both trade and consumer markets.

Content

Engage and educate your audience through content that tells your brand’s story. From press releases and case studies to blog posts and newsletters, we create strategic content that highlights your products’ design, quality, and performance. Each piece is crafted to strengthen brand authority and support the buying and specification journey.

Branding & Creative

Strengthen your identity with strategic branding that reflects your craftsmanship and vision. We develop positioning, messaging, and visual systems that differentiate your brand and resonate with your target audiences, from designers and retailers to end users. From logo design to brand guidelines, we ensure every touchpoint communicates your value with clarity and confidence.

Website Development

Your website is your digital showroom and one of your most powerful sales tools. We design elegant, user-friendly websites that beautifully showcase your products, tell your brand story, and convert visitors into leads and customers. Optimized for SEO and performance, every site we build supports visibility, specification, and sales.

Lead Generation

Attract and convert the right audiences with data-driven lead generation strategies. Through SEO, digital campaigns, and content marketing, we help FF&E and home goods brands capture qualified prospects, nurture them through the sales funnel, and turn engagement into lasting relationships.

Social Media

Build a digital presence that connects and converts. We create and manage social media strategies that highlight your products, share insights, and engage your audience, whether that’s designers, specifiers, or consumers. From content creation to community management, we help your brand stand out and foster meaningful engagement online.

Go-to-Market Strategies

Launch your new collection or enter new markets with confidence. We develop go-to-market strategies that define positioning, identify target audiences, and select the best channels for outreach. Our goal is to help your products gain traction and recognition where it matters most.

Audits

Gain a clear understanding of what’s working and what’s not. Our comprehensive marketing audits evaluate your PR, branding, digital, and social strategies to uncover opportunities for growth. With actionable insights, we help you refine your marketing efforts for measurable impact.

Digital Advertising

Expand your reach and accelerate growth through strategic digital campaigns. We create targeted ads that highlight your products’ unique qualities and reach the audiences that matter most. From Google search ads to paid social promotions, our campaigns drive visibility, website traffic, and conversions.

P.S. No catch. No pressure. Just expert insights to help you improve your website—whether we work together or not.

Marketing That Drives Visibility, Specifications, & Sales

In today’s competitive market, design-driven brands need more than exposure—they need influence. At UpSpring, we help FF&E and home goods manufacturers grow through integrated marketing strategies that earn trust, spark demand, and convert attention into action.
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From top-tier media placements and influencer collaborations to award wins and digital campaigns, we position your brand to connect with designers, specifiers, retailers, and consumers alike. Whether you’re introducing a new product line or evolving an established brand, we help you generate leads, strengthen relationships, and drive results across every channel.

“It's amazing to have everything under one roof; it's the only way it should be done. Everything works together in a cycle, it's seamless.”

DAVID SHOVE-BROWN, //3877

We've done it before and we'll do it again.

130+

Clients

89B+

PR Impressions

8.2M+

Paid Ad Impressions

Is it your turn?

CASE STUDY: SOAKE POOLS

Big ROI through PR & Paid Ads for Soake Pools

Soake Pools partnered with UpSpring for a rebrand, website revamp, and a strategic mix of PR and paid ads. With geo-targeted campaigns and media outreach, we elevated brand visibility and drove high-intent leads in new markets. A blend of evergreen and influencer-led strategies helped Soake achieve exponential revenue growth while maximizing ad spend efficiency. The result? $1,712,108 in revenue from just $17,139 in ad spend—delivering massive ROI while fueling Soake’s market expansion.

`The Results?`

9,989%

Return on
Ad Spend

67%

Increase in Geo-
Targeted Leads

1.1B+

PR
Impressions

235+

Press
Placements

FF&E Brands Ask—We Answer

Getting your products in front of the right audiences takes more than great design. It takes strategy. Whether you’re launching a new collection, growing your digital presence, or looking to increase specifications and sales, here are the top questions we get from design-driven manufacturers.

What sets UpSpring apart from other PR and marketing agencies?

We’re not generalists. We’re experts in the architecture and design industry. We understand how to market design products to both professionals and consumers. Whether your goal is to get specified by designers, picked up by retailers, or purchased by end users, we build integrated campaigns that elevate your visibility and drive measurable results.

What PR services does UpSpring offer for FF&E and home goods brands?

Our PR programs are designed to position your products and people as leaders in the design industry. We secure placements in leading trade, lifestyle, and consumer media, craft thought leadership content, and manage product launches and award submissions—all to strengthen your credibility and visibility among your target audiences.

How does UpSpring’s media relations strategy drive ROI for manufacturers?

We drive ROI by generating coverage that builds brand equity, improves SEO, and reaches both trade and consumer audiences. Whether we’re landing your product in a top design magazine or a lifestyle publication, we make sure your brand is seen by the people who make decisions and influence trends.

What marketing services does UpSpring offer for manufacturers?

We build customized marketing plans aligned with your business goals, including:
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Go-to-market strategy for new product launches
Digital advertising campaigns to drive website traffic and sales
Social media marketing to engage design-forward consumers and interior designers
Email marketing to nurture leads and drives conversions
Content marketing that strengthens your brand story and credibility

Each campaign is built to connect your brand with its audience and turn visibility into growth.

What branding and creative services does UpSpring offer for home goods brands?

Your brand is your greatest asset. We help you define or refresh your identity through strategy, messaging, visual design, and collateral development. Whether you’re rebranding an established company or launching something new, we ensure your look and voice align with your business goals and market position.

What website development services does UpSpring offer for home goods brands?

Your website is your most important marketing tool. We make sure it performs like one.
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We design and develop websites that convert, whether that means supporting specification, retail sales, or lead generation. From UX design and product storytelling to SEO optimization, we make sure your site works as hard as you do.

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Services include:
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UX-focused design for effortless navigation
Optimized product and project pages to support discovery and sales
SEO-driven content to boost search rankings and increase visibility
Lead capture and performance tracking to convert visitors and fuel your sales funnel‍

Can UpSpring create and manage a full marketing strategy for my brand?

Yes! We take an integrated approach that unites PR, branding, digital marketing, and social strategy under one cohesive plan. Whether you sell to designers, retailers, or direct to consumers, we manage your full marketing ecosystem to ensure consistent, results-driven growth.

Can UpSpring help with rebranding an established product line or brand?

Absolutely. We partner with established brands ready to evolve without losing what makes them trusted. Our rebranding services include strategy, messaging, identity design, and rollout planning to ensure a seamless transition that energizes your audience and supports your next stage of growth.

“The UpSpring team is top-notch in everything they do! Their attentiveness to our goals along with their deep bench of creativity, resulted in a very cool brand refresh and a next-level website. To top it off, they are fun to work with!”

Karen Larson, Co-Founder | Soake Pools

We doing this?

YES, LET'S TALK!