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Watch Industry Leaders Share AEC + Design Insights
The Circle is UpSpring’s monthly panel series created for leaders across the architecture, design, and construction industry. Each one-hour conversation brings together executives, marketers, media, and product innovators to share strategies and perspectives shaping the future of AEC and design.
Now, you can get complimentary access to the full library of on-demand recordings. Hear expert insights, gain practical strategies, and take away ideas you can apply to your own firm or brand.
• Hear directly from industry leaders shaping the conversation
• Learn practical strategies from peers and marketing professionals
• Take away insights that apply across firms, brands, and the wider design ecosystem
Now, you can get complimentary access to the full library of on-demand recordings. Hear expert insights, gain practical strategies, and take away ideas you can apply to your own firm or brand.
• Hear directly from industry leaders shaping the conversation
• Learn practical strategies from peers and marketing professionals
• Take away insights that apply across firms, brands, and the wider design ecosystem
Complete the form to unlock your free access today.
How to Position Your Company to Win Projects It Hasn't Won Yet
The firms and manufacturers that break into new sectors, project types, and client profiles are not the ones that waited for the portfolio to make the case. They built the position first.
Capability is rarely the barrier. Perception is. The market forms a view of what a firm or manufacturer is for before they get in the room to prove otherwise. The ones that successfully expand into new territory changed how the market saw them before the brief was ever written.
Join UpSpring CEO Tiffany Rafii and VP & Chief of Staff Caroline Schillaci as they share what it actually takes to close the gap between where a firm or manufacturer competes today and where it wants to compete next.
A Peek Inside The Circle
How to Position Your Company to Win Projects It Hasn't Won Yet
Tiffany Rafii (UpSpring), Eran Chen (ODA), Ricardo Nabholz (TPG Architecture), Ryan Swanson (The Urban Conga)
New York Doesn’t Just Follow Design Trends. It Creates Them.
Tiffany Rafii (UpSpring), Eran Chen (ODA), Ricardo Nabholz (TPG Architecture), Ryan Swanson (The Urban Conga)
Stop Selling Specs: How Building Product Brands Win on Story
With Susan Fernandez (UpSpring), Holly A. Jordan (Jordan Consultants), Amanda Schneider (ThinkLab), Monica Wynn (Siplast), Andre Baros (Acelab)
Leading Out Loud: Women Rewriting the Rules of Power in Design
With Caroline Schillaci (UpSpring), Melissa Hanley (Blitz), Erica Holborn (SANDOW DESIGN GROUP), and Chaya Krinsky (TOV Furniture)
The Hybrid Office Is Dead. The Human Workplace Is Next.
With Susan Fernandez (UpSpring), Eric Kline (Adobe), Rob Kirkbride (officeinsight), and Kay Sargent (HOK)
Sustainability Fatigue: Why Accountability Is the Only Story That Matters Now
With Jack Rusk (C.Scale), Brice Aarrestad (H Window), Anthony Guerrero (mindful MATERIALS and Sustainaprise), Ren DeCherney (Cradle to Cradle Products Innovation Institute), and Flavia Greyure (ZGF Architects)
Adapt or Be Left Behind: 2026 AEC + Design Industry Forecast
With Dayna Prepis (UpSpring), Pamela McNally (Houzz), Jennifer Graham (Perkins&Will), and Ryan Smith (3form)
When AI Ranks the Headlines, Who Owns the Story?
With Adelaide Godwin (UpSpring), Cara Lang (Group PMX), Kelsey Ogletree (Pitchcraft), and Amanda Scollay (Muck Rack)
Want to hear what’s shaping the future of AEC and design?