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Watch Industry Leaders Share AEC + Design Insights
The Circle is UpSpring’s monthly panel series created for leaders across the architecture, design, and construction industry. Each one-hour conversation brings together executives, marketers, media, and product innovators to share strategies and perspectives shaping the future of AEC and design.
Now, you can get complimentary access to the full library of on-demand recordings. Hear expert insights, gain practical strategies, and take away ideas you can apply to your own firm or brand.
• Hear directly from industry leaders shaping the conversation
• Learn practical strategies from peers and marketing professionals
• Take away insights that apply across firms, brands, and the wider design ecosystem
Now, you can get complimentary access to the full library of on-demand recordings. Hear expert insights, gain practical strategies, and take away ideas you can apply to your own firm or brand.
• Hear directly from industry leaders shaping the conversation
• Learn practical strategies from peers and marketing professionals
• Take away insights that apply across firms, brands, and the wider design ecosystem
Complete the form to unlock your free access today.
Stop Selling Specs: How Building Product Brands Win on Story
In a market defined by performance parity and limited attention, technical excellence is expected, but it is not what drives specification. The brands that win are the ones that are clearly understood, remembered, and positioned to matter.
Manufacturers are being pushed to rethink how they present innovation, communicate value, and build demand.
Join UpSpring for a live, one-hour panel discussion where industry leaders will unpack what is changing, and what it means for your brand.
Manufacturers are being pushed to rethink how they present innovation, communicate value, and build demand.
Join UpSpring for a live, one-hour panel discussion where industry leaders will unpack what is changing, and what it means for your brand.
A Peek Inside The Circle
Leading Out Loud: Women Rewriting the Rules of Power in Design
With Caroline Schillaci (UpSpring), Melissa Hanley (Blitz), Erica Holborn (SANDOW DESIGN GROUP), and Chaya Krinsky (TOV Furniture)
The Hybrid Office Is Dead. The Human Workplace Is Next.
With Susan Fernandez (UpSpring), Eric Kline (Adobe), Rob Kirkbride (officeinsight), and Kay Sargent (HOK)
Sustainability Fatigue: Why Accountability Is the Only Story That Matters Now
With Jack Rusk (C.Scale), Brice Aarrestad (H Window), Anthony Guerrero (mindful MATERIALS and Sustainaprise), Ren DeCherney (Cradle to Cradle Products Innovation Institute), and Flavia Greyure (ZGF Architects)
Adapt or Be Left Behind: 2026 AEC + Design Industry Forecast
With Dayna Prepis (UpSpring), Pamela McNally (Houzz), Jennifer Graham (Perkins&Will), and Ryan Smith (3form)
When AI Ranks the Headlines, Who Owns the Story?
With Adelaide Godwin (UpSpring), Cara Lang (Group PMX), Kelsey Ogletree (Pitchcraft), and Amanda Scollay (Muck Rack)
Want to hear what’s shaping the future of AEC and design?