Did you know that 90% of marketers report that social media marketing has increased their business' exposure?¹ Yet, many businesses still grapple with a critical question: Should we allocate more of our marketing budget to organic social media or paid advertising?
The answer isn’t one-size-fits-all. For architecture firms, interior designers, real estate developers, and product manufacturers, marketing isn’t just about being seen—it’s about establishing credibility, generating leads, and fueling long-term growth. Both organic social media and paid ads play a pivotal role, but knowing when to prioritize each can determine your marketing success.
And if you’re wondering just how powerful paid advertising can be, consider this: our client Soake Pools, a luxury home product brand, generated $1,712,108 in revenue from just $17,139 in ad spend—a staggering 99.89X return on ad spend (ROAS). With results like these, the right strategy can take your business to the next level.
Organic social media refers to the content you post for free on platforms like Facebook, Instagram, LinkedIn, and Pinterest. It includes everything from project showcases to behind-the-scenes insights and client testimonials.
Long-Term SEO Benefits: Platforms like Pinterest and LinkedIn contribute to searchability, driving website traffic over time. When your content is consistently shared and engaged with, it can continue to attract potential customers long after being posted.
Paid advertising allows you to amplify your reach through targeted campaigns on platforms like Facebook, Instagram, Pinterest, LinkedIn, and Google Ads. Unlike organic content, paid ads guarantee exposure to a larger, highly specific audience.
So, should your budget go toward organic or paid? The best strategy often combines both. Here’s how:
Navigating the balance between organic and paid media can be complex—but you don’t have to do it alone. At UpSpring, our team of experts specializes in crafting customized strategies that align with your unique goals. Whether you need to establish your authority, grow your audience, or drive high-converting leads, we have the expertise to execute and optimize a plan that works.
From content creation and engagement strategies to precision-targeted paid campaigns, we’ll help you maximize your impact and ROI.
[1] OptinMonster, Social Selling Statistics
[2] Stackla, Consumer Content Report
[3] LinkedIn, Marketing Solutions
[4] WordStream, Retargeting Statistics
[5] Pinterest, Business Insights 2023