Allseating, a Toronto-based seating manufacturer for commercial environments, had long seen the value in educating the A&D community on ergonomics. While the concept for a CEU had been in development for several years, it remained unfinished due to shifting internal priorities. To bring the idea to life, Allseating partnered with UpSpring to shape the narrative, develop the content, and create a course that would resonate with designers, support their sales team, and reinforce the brand’s leadership in workplace wellness.
UpSpring began by interviewing Allseating’s leadership, regional sales team, and ergonomics partner E3 Consulting to uncover what the CEU needed to say and how it needed to function. The resulting course addressed common challenges designers face in advocating for ergonomic investment. The narrative was structured around three key dimensions of ergonomics: physical, cognitive, and organizational. This broader approach moved the conversation beyond posture and furniture. To ground the material in real-world relevance, we developed four user personas based on workstyles, physical and cognitive needs, and generational differences. These profiles offered accessible entry points into topics such as neurodiversity, workflow optimization, and inclusive design.
Design was just as critical as content. The presentation aligned with Allseating’s brand identity while prioritizing clarity and flow. Motion, spacing, and strategic imagery supported the story without distraction. To visualize abstract concepts and deepen engagement, we incorporated AI-generated graphics, resulting in high-impact, tailor-made visuals that enhanced both comprehension and audience connection. Product imagery was used only when relevant to the content, maintaining a focus on thought leadership rather than promotion.
The final course, Wellness at Work: How Ergonomics Boosts Productivity for All Types of Workers became a vehicle for connection. By combining human-centered storytelling, expert-backed insights, and visual polish, Allseating gained a tool that could open thoughtful conversations with designers and specifiers across the industry.
The course reframed ergonomics as a strategic design priority rather than a technical add-on, giving Allseating a credible way to lead conversations around workplace wellness. The personas served as a springboard for meaningful dialogue, while the design underscored Allseating’s commitment to both function and experience.
By blending strategic content development with audience insight and purposeful design, UpSpring helped turn a long-standing concept into a refined, resonant asset that supports Allseating’s growth, positioning, and relationships in the design community.
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