When Buster + Punch, the UK-based home hardware fashion label known for its industrial-inspired accessories, partnered with French cookware brand Staub, the result was a capsule collection that fused high design with culinary heritage. 
‍

Buster + Punch’s founder, a longtime Staub collector, initiated the partnership as a way to merge passion with product. When it came time to bring the collection to market, Buster + Punch engaged UpSpring to develop an influencer marketing campaign that would make a meaningful impression on North American audiences—particularly interior designers, design-forward consumers, and home chefs who may not yet have known the brand by name.
‍

UpSpring built the campaign from the ground up, shaping the creative brief, identifying key markets, and leading with a narrative designed to resonate. Framed as “half French, full English,” the collection’s story guided every decision, from influencer selection to content tone. We curated a roster of 23 creators across lifestyle, food, and design—two of whom were paid ambassadors—prioritizing strong visual alignment and audience engagement over raw reach. Despite international shipping delays and real-world disruptions, including the California wildfires, the campaign unfolded as a steady rollout, with content delivered over several months in a way that remained authentic and visually cohesive.