Artificial intelligence is reshaping how brands in the AEC and design industry gain visibility and build trust. From search to media rankings to audience discovery, the rules of credibility and awareness are shifting in real time.
In this on-demand recording of The Circle, Adelaide Godwin, Vice President at UpSpring, moderates a conversation with Cara Lang, Chief Marketing Officer at Group PMX, Kelsey Ogletree, CEO and Founder of PitchCraft, and Amanda Scollay, Account Executive at Muck Rack. Together, they explore how AI is transforming PR and marketing strategies and what leaders should consider as the landscape evolves.
You’ll learn about:
Watch the full panel on demand and walk away with insights you can apply directly to your marketing and communications strategy.
And keep the conversation going with these helpful reads from today's panelists:
Adelaide Godwin is an Associate Vice President and Vertical Lead in UpSpring's commercial division, overseeing architecture, engineering, construction, real estate, and proptech clients. With nearly a decade of professional experience, Adelaide spearheads the development and implementation of strategic client programs and growth initiatives, driving consistent results from earned media placements to award wins. As a member of UpSpring's leadership team, Adelaide is also active in supporting the agency's internal business strategy and external marketing efforts. She holds a Bachelor of Arts in Political Science from Stetson University.
Cara Lang, Chief Marketing Officer of Group PMX, has over 22 years of marketing experience in the design and construction industry. She has been in leadership roles at reputable Fortune 500 companies across diverse B2B sectors, including commercial, healthcare, and infrastructure markets. Lang crafts and executes strategic marketing plans using critical path project management principles, fostering teamwork and aligning leadership to drive exceptional business results while enhancing brand visibility and client relationships. She combines strategic thinking with impactful visual solutions to create compelling messaging that resonates with target audiences and exceeds client expectations.
Kelsey Ogletree is the journalist-turned-founder behind Pitchcraft, a first-of-its-kind PR platform reimagining how publicists and media professionals connect in a digital-first world. With bylines in The Wall Street Journal, AARP The Magazine, Travel + Leisure and many more national titles, Kelsey brings deep editorial insight into how stories are discovered, shaped, and shared, and how those dynamics are rapidly evolving in the age of AI.
Through Pitchcraft, she’s pioneering a more human, insight-driven approach to media relations: one that combines AI tools with relationship-first strategy to help brands earn meaningful coverage in a fractured attention economy.
Amanda Scollay is a sales account executive at Muck Rack, where she helps PR professionals unlock the full potential of their work through more impactful media relationship management, monitoring, and reporting. She brings a deep understanding of the communications landscape from her years on the PR agency side, most recently as Communications Director at UpSpring, where she led PR strategy for brands across the A&D, hospitality, and tech industries. Amanda’s background in strategic storytelling and media relations informs her consultative approach to helping teams level up their PR strategies.
.avif){kind=logo}
